Media and Community Relations Support Specialist - Administration - Baldwin County Sheriff's Office

Full Time
Bay Minette, AL
Posted
Job description
Position Description



This position will work with other various Sheriff’s Office division, county departments, local municipalities, and various private industries in and around Baldwin County to handle marketing and branding for BCSO related projects and events. An employee in this classification will also be responsible for assisting with internal communication in the form of memos, videos, and social media. This person will also be responsible for researching, assembling, writing, editing, and producing informative materials concerning office operations, programs, and events.

Successful applicants must pass a criminal background check and will be subject to a pre-employment drug screen.


JOB LOCATIONS

  • Bay Minette
  • Robertsdale
  • Will travel throughout the county.


WORKING CONDITIONS

Work is generally performed in an office setting in a stationary position. Tasks may involve extensive keyboarding or periods of time at the workstation. Some tasks require outdoor activities where potential exposure to inclement weather conditions may occur.

Essential Job Functions

  • Create multimedia presentations for various uses including printed displays, social media, and publications.
  • Attend departmental and public events and provide photography and video recording for social media and marketing purposes.
  • Notify citizens as to the BCSO’s various community outreach activities. Communicate vital information to the public in emergency and public safety situations via all social media platforms.
  • Provide weekly reports on performance data from the social media accounts, to include reporting on trends and marketing tools available to the Sheriff’s Office.
  • Manage required archives of social media accounts pursuant to any relevant laws.
  • Participate in meetings with other County departments, organizations, and the public regarding marketing opportunities or issues facing our agency.
  • Create graphic designs (logos, style guides, publications) on behalf of the agency.
  • Assist Public Information Officers with the reparation and release of press and news releases.
  • Manage the Sheriff’s Office social media accounts.
  • Communicate via social media with community groups and organizations to exchange information, positively identify police service needs, and promote police and citizen contact.
  • Coordinate press and media events and serve as contact person for our agency.
  • Provide technical assistance as needed.
  • Performs other work deemed necessary for the efficient functioning of Baldwin County Sheriff’s Office as assigned by the Chief Deputy or his designee.
  • Functions as the official spokesperson for the Sheriff’s Office and external communications with the media regarding operations, programs, and events as needed and directed by the Sheriff and/or command staff.
  • Responds to media, public, and outside agency inquiries and requests for information concerning Sheriff’s Office operations, programs, and events.
  • Responds to media requests for interviews, arranges, and coordinates news conferences, conducts inner agency interviews in compiling information.
  • Researches, assembles, edits, and presents news media materials through written media, social media, and oral communications.
  • Writes and edits copy for in-house news, public news releases, feature stories, pamphlets, scripts, and agency newsletters.
  • Attends training as required.
  • Coordinates news coverage incidents and other agency events.
  • Work may include irregular hours, nights, weekends, holiday assignments, natural disaster assignments, as well as situational incidences which may occur after normal working hours.
NON-ESSENTIAL FUNCTIONS

  • Collect, identify, evaluate, and preserve digital evidence obtained through various social media, computer databases, and other digital media.
  • Review and analyze substantial amounts of information from social media networking profiles, online forums/articles.
  • Complete in-depth reports on background data and social media findings as requested.

PHYSICAL DEMANDS

The physical characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this classification. Reasonable accommodations may be made to enable an individual with a qualified disability to perform the essential functions of a job, on a case-by-case basis
.

Tasks involve the ability to exert light physical effort and sedentary to light work which may include some lifting, carrying, pushing, and/or pulling of object or materials of lightweight up to 10 pounds. Tasks may involve extended periods of time at a keyboard or workstation. Some tasks require outdoor activities where potential exposure to inclement weather conditions may occur. Most of this work is performed in usual office conditions with rate exposure to disagreeable environmental factor. Additionally, the following physical abilities are required:
  • Crouching: Bending the body downwards and forward by bending leg and spine
  • Dexterity: Primarily with fingers and in picking, pinching, or typing
  • Grasping: Applying pressure with the whole hand
  • Handling: Picking, holding, or otherwise working with the whole hand
  • Lifting: Ability to lift and move objects
  • Reaching: Ability to frequently extend hand(s) and arm(s) in any direction.
  • Mental Acuity: Ability to make rational decisions.
  • Repetitive Motion: Substantial movements (motions) of the wrists, hands and/or fingers
  • Speaking/Talking: Ability to communicate clearly, accurately, and concisely though speech.
  • Hearing: Ability to hear and understand at normal speaking levels with or without correction
  • Visual Acuity: Ability to perform activates such as preparing and analyzing data and figures, transcribing, viewing a computer screen/terminal; and/or extensive reading, with or without correction
  • Walking: ability to move about on foot to accomplish tasks or moving from one work site to another

Education and Experience

  • Bachelor’s Degree in Journalism, Marketing, Communications, Broadcast Media or a related field supplemented by a minimum of two years progressively responsible experience demonstrating a broad knowledge of all aspects of development and production of print and broadcast materials, effective public speaking preferably within a public safety or similar public service environment OR a combination of education training and experience.
  • A minimum of 4 years of experience in the areas listed above may be considered equivalent to a bachelor’s degree.
  • Possess and maintain a valid Alabama driver’s license throughout employment without any restrictions which affect job performance.
  • For positions requiring operation of County vehicles, must possess a valid, current driver’s license or be able to obtain one within 45 days of hire. Must be insurable.

Knowledge, Skills and Abilities

  • Knowledge of principles and processes for providing service to the public, including needs assessment and satisfactory response to meet their needs.
  • Knowledge of administrative procedures and systems such as word processing, managing files and records, transcription, designing forms and other office procedures and terminology
  • Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition and grammar, arithmetic and modern office practices and procedures
  • Knowledge of methods, principles and practices of journalistic writing and editing as applied to public relations and promotion of agency activities, including:
    • Publication design, layout, and preparation of materials for print
    • Photography and photo editing
    • Media relations (including support for emergency operations)
    • Video production and editing
    • Website maintenance
    • Social media platforms and strategies
  • Knowledge of the operations of the department and responsibilities of the overall organization.
  • Knowledge of agency policy, court systems, and legal procedures.
  • Computer knowledge (Microsoft Office Suite and Adobe Creative Cloud at minimum).
  • Skill in the use of a variety of computer programs, to include operation of Microsoft Office (Excel, Outlook, and PowerPoint) and various other office equipment including phones, faxes, scanners, printers and copiers.
  • Technical skills to perform routine trouble shooting on office equipment (computers, faxes, scanners, printers, copiers).
  • Skill in designing, composing, and proofing press release documents for the Sheriff and members of the command staff.
  • Skill in being interviewed by and releasing information to the media.
  • Ability to effectively communicate with the media, public, and Sheriff’s Office employees.
  • Ability to type with speed and accuracy, compose correspondence.
  • Ability to compose effective and accurate correspondence.
  • Ability to deal with non-routine matters.
  • Ability to complete complex work with minimal instructions, keep records and reference files, assemble, and organize data.
  • Ability to meet and deal with the public in an effective and courteous manner.
  • Ability to exhibit a high degree of loyalty and integrity as a trusted confidant of the unit.
  • Ability to assume responsibility and execute the supervisor’s orders and instructions.
  • Ability to add, subtract, multiply, or divide quickly and correctly.
  • Ability to read, write, and speak and interpret the English language.
  • Ability to concentrate on a task over a period without being distracted.
  • Ability to work a flexible schedule as needed.
  • Ability to establish and maintain effective working relationships with employees and the public.
  • Ability to communicate effectively both orally and in written form.
  • Proficient photography skills.
  • Proficiency in design, posting, and overall operation of social media platforms (ex. Facebook, Twitter, Instagram, YouTube).

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