Job description
Summary:
The Media Planner is responsible for supporting day-to-day planning and implementation of commerce media programs across digital channels. S/he is a self-starter and adept at using audience insights and data to inform planning, substantiate hypotheses, evaluate results, and drive optimization.
CORE RESPONSIBILITIES
QUALIFICATIONS
SUPERVISORY RESPONSIBILITIES
TRAVEL AND/OR DRIVING REQUIREMENTS
ADDITIONAL INFORMATION REGARDING JOB DUTIES AND DESCRIPTIONS
Position Summary
The Planner Media is responsible for providing general support to the Media Team throughout the entire process (strategy, planning and management), in order to learn the fundamentals of building and executing an integrated media plan. Media will be focused primarily on the Amazon Advertising Platform. This position is an excellent opportunity for a motivated individual to learn about all forms of digital media from the ground up and apply this learning in real-time. The incumbent must be a self-starter, extremely organized, detail oriented, highly motivated and possess the ability to effectively juggle multiple priorities.
Essential Job Duties and Responsibilities
Job Duty
Supervisory Responsibilities
Direct Reports
Indirect Reports
Travel and/or Driving Requirements
Minimum Qualifications
Education Level: (Required): Bachelor's Degree
(Preferred): Marketing/Advertising or equivalent experience
Field of Study/Area of Experience:
2-4 years of experience in Media at an agency
Skills, Knowledge and Abilities
Environmental & Physical Requirements
Office / Sedentary Requirements
Incumbent must be able to perform the essential functions of the job. Work is performed primarily in an office environment. Typically requires the ability to sit for extended periods of time (66%+ each day), ability to hear the telephone, ability to enter data on a computer and may also require the ability to lift up to 10 pounds.
Additional Information Regarding The Company Job Duties and Job Descriptions
Job duties include additional responsibilities as assigned by one’s supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.
Any estimate, schedule, or guideline provided to associates in this job description or elsewhere in connection with their jobs is only intended to help describe job duties and for planning purposes. Regardless of any such estimate, schedule, or guideline, associates must always record all time worked for our company (which includes but is not limited to on-site work time in an assigned store, office, or other work location; required waiting time; administrative time; and work-related travel time). Important Information:
Advantage Unified Commerce is built to be the world’s most effective commerce marketing agency. We bring integration to a layered and siloed landscape, unifying strategy, analytics, creative, media, ecommerce and trade marketing to unlock commerce potential for some of the world’s best-known brands. From Retail Media Networks and social commerce to last-mile delivery and in-store activation, we are everywhere that people shop and buy.
The Media Planner is responsible for supporting day-to-day planning and implementation of commerce media programs across digital channels. S/he is a self-starter and adept at using audience insights and data to inform planning, substantiate hypotheses, evaluate results, and drive optimization.
CORE RESPONSIBILITIES
- Support day-to-day project team in planning, buying and management of commerce media campaigns for assigned accounts
- Research potential media partners, develop program RFPs, and evaluate opportunities
- Conduct audience research via syndicated data and research (e.g., Simmons MRI, Kantar, eMarketer)
- Collaborate with vendors to schedule meetings, gather ad specs/program requirements and update production sheets
- Facilitate media plan development and oversee inventory procurement, including contracting, spec gathering and ad trafficking
- For platform media, set up and manage campaign architecture, targeting and bid strategies, QA and in-platform optimizations
- Manage in-market programs to ensure delivery, performance and optimizations are on track and recognize account performance trends worth escalating (good or bad)
- Collaborate with Analytics to ensure proper tagging, reporting, insights and optimization takes place
- Manage program budgets, invoicing and billing reconciliation
- Manage junior team members as needed
QUALIFICATIONS
- 2-5 years hands-on digital media planning and buying experience across a variety of formats (e.g., display, native, video/CTV, audio, search, social, mobile, DOOH, email) in direct and/or programmatic environments; retail media, ecommerce, and/or CPG experience preferred
- Foundational experience with common syndicated research, media planning and ad tech tools (e.g., Kantar, MRI Simmons, Mediaocean, various RMNs, ad servers, and DSPs)
- Able to locate and assemble raw program inputs (e.g., research reports, media kits, performance data)
- Demonstrated experience with digital media planning and buying support, including accurate campaign set up, creative trafficking, QA, optimization, troubleshooting and reporting
- Detail-oriented and well organized with strong communication skills (written & verbal)
- Effective time management skills: able to prioritize, respond quickly and appropriately to change, meet deadlines and "manage up" to keep manager/team updated
- Able to collaborate cross-functionally in a fast-paced environment
- Experience with Microsoft Excel and PowerPoint
SUPERVISORY RESPONSIBILITIES
Hires, retains, trains, coaches, guides, directs, and develops direct reports using company-wide processes, tools and resources
May delegate work of others and provide guidance, direction and mentoring to indirect reports
TRAVEL AND/OR DRIVING REQUIREMENTS
- Travel is an essential duty and function of this job. Driving is not an essential duty or function of this job.
- Travel up to 20%
ADDITIONAL INFORMATION REGARDING JOB DUTIES AND DESCRIPTIONS
Job duties include additional responsibilities as assigned by one’s supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. AUC reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law. AUC shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.
Responsibilities:
The Company is one of North America’s leading sales and marketing agencies specializing in outsourced sales, merchandising, category management and marketing services to manufacturers, suppliers and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.
Position Summary
The Planner Media is responsible for providing general support to the Media Team throughout the entire process (strategy, planning and management), in order to learn the fundamentals of building and executing an integrated media plan. Media will be focused primarily on the Amazon Advertising Platform. This position is an excellent opportunity for a motivated individual to learn about all forms of digital media from the ground up and apply this learning in real-time. The incumbent must be a self-starter, extremely organized, detail oriented, highly motivated and possess the ability to effectively juggle multiple priorities.
Essential Job Duties and Responsibilities
Job Duty
- Conduct competitive research using a variety of sources and create presentation materials.
- Handle media partner correspondence through the RFI and RFP process.
- Collect, organize and share data with internal team members to inform media planning process.
- Develop campaign launches, including the development of orders, creative and placement authorizations, and the optimization of orders.
- Enter insertion orders into the billing system and coordinate invoicing with the accounting team.
- Partner with the Sr. Planner Media to develop campaign and partner timelines.
- Work with cross-functional departments to ensure flawless execution of all media campaigns.
Supervisory Responsibilities
Direct Reports
- This position does not have supervisory responsibilities for direct reports
Indirect Reports
- This position does not have guidance or mentoring responsibilities for indirect reports
Travel and/or Driving Requirements
- Travel is an essential duty and function of this job. Driving is not an essential duty or function of this job.
- Travel up to 5%
Minimum Qualifications
The following are the minimum job-related qualifications which an individual needs in order to successfully perform the essential duties and responsibilities of the job
Education Level: (Required): Bachelor's Degree
(Preferred): Marketing/Advertising or equivalent experience
Field of Study/Area of Experience:
2-4 years of experience in Media at an agency
Skills, Knowledge and Abilities
- Demonstrated ability to meet tight deadlines while juggling multiple projects simultaneously
- Strong written and verbal communication skills, including effective presentation skills
- Exceptional organizational and time management skills
- Demonstrated interest in keeping up with emerging technologies and digital marketing trends
Environmental & Physical Requirements
Office / Sedentary Requirements
Incumbent must be able to perform the essential functions of the job. Work is performed primarily in an office environment. Typically requires the ability to sit for extended periods of time (66%+ each day), ability to hear the telephone, ability to enter data on a computer and may also require the ability to lift up to 10 pounds.
Additional Information Regarding The Company Job Duties and Job Descriptions
Job duties include additional responsibilities as assigned by one’s supervisor or other manager related to the position/department. This job description is meant to describe the general nature and level of work being performed; it is not intended to be construed as an exhaustive list of all responsibilities, duties and skills required for the position. The Company reserves the right at any time with or without notice to alter or change job responsibilities, reassign or transfer job position or assign additional job responsibilities, subject to applicable law. The Company shall provide reasonable accommodations of known disabilities to enable a qualified applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.
Any estimate, schedule, or guideline provided to associates in this job description or elsewhere in connection with their jobs is only intended to help describe job duties and for planning purposes. Regardless of any such estimate, schedule, or guideline, associates must always record all time worked for our company (which includes but is not limited to on-site work time in an assigned store, office, or other work location; required waiting time; administrative time; and work-related travel time).
The above statements are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of all responsibilities, duties and skills required of associates so classified.
The Company is committed to providing equal opportunity in all employment practices without regard to age, race, color, national origin, sex, sexual orientation, religion, physical or mental disability, or any other category protected by law. As part of this commitment, the Company shall provide reasonable accommodations of known disabilities to enable an applicant or employee to apply for employment, perform the essential functions of the job, or enjoy the benefits and privileges of employment as required by the law.
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