Marketing Analyst

Full Time
New Orleans, LA
Posted
Job description
Posting End Date:
Work Place Flexibility: Hybrid
Legal Entity: Entergy Services, LLC
The preferred location of this role is New Orleans, LA or The Woodlands, TX, however other location’s within Entergy’s service territory may be considered.

Job Summary/Purpose:
This role is for responsible for building and delivering activities that support strategy, planning, and funding of the Marketing, Sales, Consumer insights organization by researching and planning paid and non-paid marketing strategies for Entergy’s product marketing team. Partner closely with Marketing, Sales, and Customer Insights to develop executive level reporting and strategy on organization performance and key business objectives. You will have a customer-centric focus and growth mindset while continuously seeking to drive results and improve performance. You will guide and collaborate with a Content Strategist, Campaign Manager and Marketing Analyst, to execute, analyze, and refine marketing strategies to provide actionable insights and create growth for the company and our customers.

Duties/Accountabilities:
  • Deliver clear, accurate and reliable ownership of media activity and campaign effectiveness, measuring ROI, CTR, CPM, brand strength, renewal rate, etc.
  • Coordinate effectively with the marketing team and media agencies
  • Ensure all KPIs are represented accurately
  • Monitor and analyze key performance metrics as well as market research and in-market results to assess performance and develop actionable insights that generate future improvements
  • Create presentations for reporting metrics to executive leadership team
  • Track marketing budget spend as it relates to performance goals and metrics and report out on progress with insights and recommendations

Minimum Requirements:

Education. Experience, & Skills:
Required:
  • Bachelor level degree in related field (marketing or communications preferred) or equivalent work experience
  • 4+ years of related experience required
  • Analytical skill set with advanced knowledge of Microsoft office
Preferred:
  • Preferred: 4+ years of experience with digital marketing and analytics platforms like Google Ads, Facebook Ad Manager, LinkedIn Ads, Google Analytics, and more. Familiarity with Google Tag Manager, GA4, and Salesforce Marketing Cloud a plus.
  • 4 years’ experience comprehensive marketing strategy with a digital focus.
  • Solid understanding of how marketing channels align with the customer journey funnel.
  • Strategic and analytical skill set
  • Track record of driving results and insights using multi-channel marketing strategies.
  • Advance knowledge of Microsoft Office Suite

Profile/Qualities:

Problem Solving
  • Pays attention to detail.
  • Approaches every situation with curiosity.
  • Communicates results clearly and demonstrate a focus on driving results.

Impact
  • Must be self-motivated, have high integrity and credibility and be able to work independently.
  • Is flexible and have ability to interface with a diverse group of individuals.
  • Values honesty and is comfortable receiving and giving productive feedback.
  • Forward thinking, innovative; curiosity for technology, UX/UI, applications.

Interpersonal Skills
  • Communicates effectively in both digital and in-person settings.
  • Leads with empathy.
  • Collaborates with others to leverage collective intelligence and experience.

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Primary Location: Louisiana-New Orleans Arkansas : Alexander || Arkansas : Arkadelphia || Arkansas : Bald Knob || Arkansas : Batesville || Arkansas : Beebe || Arkansas : Benton || Arkansas : Berryville || Arkansas : Blytheville || Arkansas : Blythville || Arkansas : Brinkley || Arkansas : Cabot || Arkansas : Camden || Arkansas : Clarenden || Arkansas : Conway || Arkansas : Corning || Arkansas : Crossett || Arkansas : DERMONTT || Arkansas : Danville || Arkansas : Dardanelle || Arkansas : Des Arc || Arkansas : Dewitt || Arkansas : Dumas || Arkansas : Earle || Arkansas : El Dorado || Arkansas : Elaine || Arkansas : England || Arkansas : Eudora || Arkansas : Flippin || Arkansas : Fordyce || Arkansas : Forrest City || Arkansas : Glenwood || Arkansas : Gurdon || Arkansas : Hamburg || Arkansas : Hardy || Arkansas : Harrisburg || Arkansas : Harrison || Arkansas : Hazen || Arkansas : Heber Springs || Arkansas : Helena || Arkansas : Hot Springs || Arkansas : Hotsprings || Arkansas : Hoxie || 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Louisiana : Amite || Louisiana : Arcadia || Louisiana : Bastrop || Louisiana : Baton Rouge || Louisiana : Belle Chase || Louisiana : Bogalusa || Louisiana : Buras || Louisiana : Chalmette || Louisiana : Church Point || Louisiana : DESTREHAN || Louisiana : Delhi || Louisiana : Denham Springs || Louisiana : Donaldsonville || Louisiana : Dubach || Louisiana : Eunice || Louisiana : Ferriday || Louisiana : Fort Polk || Louisiana : Gonzales || Louisiana : Grayson || Louisiana : Gretna || Louisiana : Hammond || Louisiana : Haynesville || Louisiana : Hodge || Louisiana : Homer || Louisiana : Houma || Louisiana : Jefferson || Louisiana : Jena || Louisiana : Jennings || Louisiana : Joyce || Louisiana : Kenner || Louisiana : Killona || Louisiana : Labadieville || Louisiana : Lafayette || Louisiana : Lake Charles || Louisiana : Lake Providence || Louisiana : Lockport || Louisiana : Luling || Louisiana : Marksville || Louisiana : Metairie || Louisiana : Monroe || Louisiana : Montgomery || Louisiana : Montz || Louisiana : New Orleans || Louisiana : Newellton || Louisiana : Oak Grove || Louisiana : Port Allen || Louisiana : Rayville || Louisiana : Reserve || Louisiana : Ringgold || Louisiana : Saint Rose || Louisiana : Scott || Louisiana : Sibley || Louisiana : Springhill || Louisiana : St. Francisville || Louisiana : St. Gabriel || Louisiana : St. Joseph || Louisiana : St. Rose || Louisiana : Sterlington || Louisiana : Sulphur || Louisiana : Tallulah || Louisiana : Thibodaux || Louisiana : West Monroe || Louisiana : Westlake || Louisiana : Westwego || Louisiana : Winnsboro || Louisiana : Zachary || Mississippi : Belzoni || Mississippi : Brookhaven || Mississippi : CARTHAGE || Mississippi : Canton || Mississippi : Centerville || Mississippi : Charleston || Mississippi : Clarksdale || Mississippi : Cleveland || Mississippi : Clinton || Mississippi : Crystal Springs || Mississippi : Drew || Mississippi : Fayette || Mississippi : French Camp || Mississippi : Gloster || Mississippi : 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Texas : Calvert || Texas : Cleveland || Texas : Conroe || Texas : Corpus Christi || Texas : Corrigan || Texas : Crystal Beach || Texas : Dayton || Texas : Groveton || Texas : Houston || Texas : Huntsville || Texas : Kountze || Texas : Madisonville || Texas : Marshall || Texas : Navasota || Texas : New Caney || Texas : Orange || Texas : Port Arthur || Texas : Port Neches || Texas : Silsbee || Texas : Somerville || Texas : Sour Lake || Texas : The Woodlands || Texas : Trinity || Texas : Vidor || Texas : Willis || Texas : Winnie || Texas : Woodlands || Texas : Woodville
Job Function: Professional
FLSA Status: Professional
Relocation Option: No Relocation Offered
Union description/code: NON BARGAINING UNIT-NBU
Number of Openings: 1
Req ID: 111239
Travel Percentage:Up to 25%

An Equal Opportunity Employer, Minority/Female/Disability/Vets. Please click here to view the EEO page, or see statements below.
EEO Statement: The Entergy System of Companies provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a protected veteran in accordance with applicable federal, state and local laws. The Entergy System of Companies complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment including, but not limited to, recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

The Entergy System of Companies expressly prohibits any form of unlawful employee harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of the Entergy System of Company employees to perform their expected job duties is absolutely not tolerated.
Accessibility: Entergy provides reasonable accommodations for online applicants. Requests for a reasonable accommodation may be made orally or in writing by an applicant, employee, or third party on his or her behalf. If you are an individual with a disability and you are in need of an accommodation for the recruiting process please click here and provide your name, contact number, the accommodation requested and the requisition number that you are requesting the accommodation for. Employee Services will contact you regarding your request.
Additional Responsibilities: As a provider of essential services, Entergy expects its employees to be available to work additional hours, to work in alternate locations, and/or to perform additional duties in connection with storms, outages, emergencies, or other situations as deemed necessary by the company. Exempt employees may not be paid overtime associated with such duties.
Entergy Pay Transparency Policy Statement: The Entergy System of Companies (the Company) will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company’s legal duty to furnish information. 41 CFR 60-1.35(c). Equal Opportunity and Pay Transparency.
The non-confidential portions of the affirmative action program for individuals with disabilities and protected veterans shall be available for inspection upon request by any employee or applicant for employment. Please contact HRCompliance@entergy.com to schedule a time to review the affirmative action plan during regular office hours.
WORKING CONDITIONS:
As a provider of essential services, Entergy expects its employees to be available to work additional hours, to work in alternate locations, and/or to perform additional duties in connection with storms, outages, emergencies, or other situations as deemed necessary by the company. Exempt employees may not be paid overtime associated with such duties.

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