Digital Marketing Specialist

Park Hyatt Milano is a 5-star luxury hotel located in the heart of the city, overlooking the famous Galleria Vittorio Emanuele II and a few steps from Piazza del Duomo and the Alla Scala opera house.

The hotel has won the award for the World’s Best Service, by Travel + Leisure that recognizes excellence in every component of the life of the hotel.

Park Hyatt's expansive 5-star rooms & suites, some of the most luxurious accommodation in Milan, beautifully blend authentic Italian finishes with sleek amenities and state-of-the-art technology

• Manage all Digital and Social Media Platform for Park Hyatt Milano
• Design and implement a solid social media strategy, aligned with the hotel’s business objectives
• Develop a content editorial calendar and manage the day-to-day handling of all social media channels, delivering and maintaining an impeccable visual aesthetic of social media feeds
• Create audiovisual, visual and written compelling content – liaising when appropriate with the relevant departments within the hotel to secure needed information.
• In collaboration with the full Sales & Marketing Team, organise and manage photoshoots and the production of paid and organic content
• Develop the most effective influencer marketing campaign and manage influencers relations (prospecting, negotiation, briefing, follow-up, monitoring, reporting).
• Monitor the hotel’s social media presence and prepare periodic reports based on key performance indicators
• Manage the hotel’s online reputation by responding to guest feedback on social media and other online platforms
• Attend relevant hotel events to capture live content for social media
• Identify emerging social channels and luxury trends
• Assist with Public Relation related activities when necessary Identify, manage and maintain strong relationships with local and international on-brand influencers that lead to collaborations
• Coordinate and support in the developing of high quality visual and content for direct marketing material, social media graphics, sales marketing material and hotel operational material
• Coordinate and oversee the production of existing collateral and the development of new promotional materials.

Requirements

• 4/5+ years relevant professional experience in social media strategy, social media management, social media planning, and social media buying
• Driven, creative and analytical with a passion for social media and understanding of its business impact
• Artistic sensibility for luxury product.
• Eye for high-performing digital content with the ability to identify upcoming social trends
• Excellent verbal and written communication skills in Italian and English
• Excellent communication, presentation, organisational and collaborative skills
• Experience in luxury hospitality or retail industry
• Experience working within cross-functional marketing and creative teams
• Understanding of creative development process and media planning

Optional but not required:

• competency and usage of graphic design software suites

Hyatt offers a great range of benefits, including:

• 12 free nights per year of service across Hyatt Hotels worldwide
• Employee and Friends & Family rates across Hyatt Hotels worldwide
• Dry cleaning of business clothes
• Complimentary meals on duty
• Continuous Learning & Development opportunities