Job description
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Type of Position:
Management - Operations
Job Type:
Work Shift:
Sponsorship Available:
Institution Name:
The University of Arkansas for Medical Sciences (UAMS) has a unique combination of education, research, and clinical programs that encourages and supports teamwork and diversity. We champion being a collaborative health care organization, focused on improving patient care and the lives of Arkansans.
The safety of our team members at the University of Arkansas for Medical Sciences is our top priority. For this reason, successful applicants for this position must be fully vaccinated against Covid-19 or have an approved medical or religious exemption on file with our Student & Employee Health Services dept. UAMS will adhere to all federal, state and local regulations and will obtain necessary proof of vaccination prior to employment to ensure compliance.
UAMS offers amazing benefits and perks (available for benefits eligible positions only):
- Health: Medical, Dental and Vision plans available for qualifying staff and family
- Holiday, Vacation and Sick Leave
- Education discount for staff and dependents (undergraduate only)
- Retirement: Up to 10% matched contribution from UAMS
- Basic Life Insurance up to $50,000
- Career Training and Educational Opportunities
- Merchant Discounts
- Concierge prescription delivery on the main campus when using UAMS pharmacy
Below you will find the details for the position including any supplementary documentation and questions you should review before applying for the opening.
UAMS is an
Affirmative Action and Equal Opportunity Employer
of individuals with disabilities and protected veterans and is committed to excellence. If you need a reasonable accommodation for any part of the employment process, please contact us by telephone at (501) 686-6432 and let us know the nature of your request. We will only respond to messages left that involve a request for a reasonable accommodation in the application process. We will accommodate the needs of any qualified candidate who requests a reasonable accommodation under the Americans with Disabilities Act (ADA).
At UAMS we value Diversity, Equity and Inclusion. Visit our website to learn more:
For general application assistance or if you have questions about a job posting, please contact Human Resources at
askrecruitment@uams.edu
.
Department:
Department's Website:
Summary of Job Duties:
Understanding the larger marketplace, products available for our collective use, and how to differentiate our digital presence and digital fundraising will be a critical factor in our upcoming capital campaign. This role partners with Alumni and Annual Giving teammates and cross-functional colleagues within IA to carry out the designated fundraising responsibilities for the university’s annual giving program focusing on long term, multi-year objectives for growing revenue and participation of alumni donors. Development of the Grateful Patient Program, identified by leadership as an IA priority, will rely heavily on digital marketing and connectivity as an omni-channel approach is necessary for successful programming. This position also strategizes and serves as partners with non-academic units to determine and implement fundraising strategies for audiences such as parents, faculty/staff, patients, and friends effectively and efficiently.
Our team follows a hybrid work-from-home model with the primary work location in Little Rock, AR. This position is primarily remote but reports to the primary work location as necessary upon directive from the supervisor (3 to 4 times per year for specific events, professional development, team meetings, and formal and informal collaboration). We provide a laptop plus accessories and software to support the functions of this position.
Qualifications:
Bachelor’s degree in business, web design, communications, public relations, marketing or related field plus three (3) years of digital marketing experience including Facebook ads, email implementation or website editing required.
Knowledge, Skills & Abilities:
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Ability to thrive in a hybrid work-from-home environment
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Basic understanding of Google Analytics and Google Tag Manger.
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Highly organized, attention to detail, ability to prioritize timelines, and deadline driven.
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Intermediate knowledge of HTML, Photoshop and Illustrator.
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Outstanding relationship building, and communication skills required.
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Successful experience working in a fast-paced, deadline-driven environment.
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Willingness to travel to primary work location for specific events and professional development as needed and upon directive from supervisor (3-4 times per year).
Preferred Qualifications
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Three (3) years significant experience generating revenue and gift growth in digital fundraising arena.
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Working knowledge of Anthology / iModules, MobileCause, Classy, Ellucian Advance, WordPress, Google Analytics, Facebook Live, Pardot, and Salesforce Affinaquest CRM.
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Traffic/project management software/systems knowledge such as Monday or Asana.
Additional Information:
Responsibilities:
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Align digital engagement objectives, strategies, and tactics with UAMS strategic plan Vision2029.
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Champion for digital platforms and products to support constituent engagement such as digital marketing and digital fundraising with email, online giving, SMS, social media/digital advertisement, automation, or other emerging practices.
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Collaborate with marketing and communications staff to design and implement communications for the Chancellor to donor and alumni audiences, as well as newsletters and digital event registrations related to donors and alumni.
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Develop an informed and expert constituent view. Understand trends, constituent needs and opportunities by evaluating primary and secondary research and communications and program data from program owners and campus partners.
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Email campaign project management, set-up and implementation in email service providers such as iModules, Pardot, or similar. Bonus if you have experience working with other non-profit focused donation processing/email technology such as Classy, MobileCause and/or databases i.e. Ellucian Advance, Blackbaud, or Salesforce. HTML code editing a plus.
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Oversee the development of annual and multi-year digital solicitation and stewardship plans that allow units to achieve short and long-term goals around revenue and donor count for various campus units and programs, divisional departments, and the colleges.
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Stay current with industry trends, best practices and technologies and propose innovative strategies and tactics to advance divisional and university objectives.
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Track and analyze utilization of various engagement and communications tools including webpages, iModules, MobileCause, email, online giving form, SMS social media/digital advertisement.
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Use graphic design skills and develop new ones to amplify digital strategies.
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Utilize analytical data to quickly and accurately evaluate digital fundraising campaign effectiveness and make appropriate adjustments or recommendations.
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Utilize data and industry best practices to develop digital constituent communications and engagement leading to increased affinity and affiliation.
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Work alongside internal staff and external contractors to assure prompt and accurate execution of campaigns.
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Write emails and campaign appeals that will be sent to hundreds of thousands of UAMS supporters and friends.
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Develop productive relationships with internal and external university stakeholders. Build partnerships with Institutional Advancement (IA) and campus partners.
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Lead management of owned digital assets (website, social channels, and email marketing) for IA and many other functional divisions for UAMS. This includes customer-facing sites and back-end analytics.
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Liaise with key staff across departments to maintain updates on webpages related to their work areas.
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Program daily/weekly website updates to giving.UAMS.edu and alumni.UAMS.edu, working within the iModules and WordPress platforms.
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Stay current on best practices for website iterations.
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May perform other duties as assigned.
Salary Information:
Required Documents to Apply:
Optional Documents:
Special Instructions to Applicants:
Recruitment Contact Information:
Please contact
askrecruitment@uams.edu
for any recruiting related questions.
All application materials must be uploaded to the University of Arkansas System Career Site
UASYS
Please do not send to listed recruitment contact.
Pre-employment Screening Requirements:
This position is subject to pre-employment screening (criminal background, drug testing, and/or education verification). A criminal conviction or arrest pending adjudication alone shall not disqualify an applicant except as provided by law. Any criminal history will be evaluated in relationship to job responsibilities and business necessity. The information obtained in these reports will be used in a confidential, non-discriminatory manner consistent with state and federal law.
Constant Physical Activity:
Frequent Physical Activity:
Occasional Physical Activity:
Benefits Eligible:
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