It is our people behind life’s passions who will make the big difference. If you are interested in becoming part of a company that delivers market leading products, driving your own career and working with brands committed to active lifestyles, then you’ve found your fit.

Have what it takes? Join us.

NAVICO GROUP is a division of Brunswick Corporation (NYSE: BC), We are the world’s leading supplier of integrated systems and products to industries ranging from marine to recreational vehicle and beyond, with offices across three regions: AMER, EMEA and APAC.

Navico Group is comprised of numerous industry leading brands that serve the marine, RV, specialty vehicle, and industrial markets. Some of the many brands that make up Navico Group include: Ancor, Attwood, B&G, BEP, Blue Sea Systems, C-MAP, CZone, Garelick, Lenco, Lowrance, Mastervolt, Marinco, MotorGuide, Progressive Industries, ProMariner, RELiON, Simrad, and Whale. Our products are sold in virtually every market around the world directly to OEMs and retail partners like Bass Pro Shops, Amazon, West Marine, and Walmart.

Our operating model is underpinned by the formation of four strategic business units with clear growth strategies:

• Power Systems- Built with safety, endurance and unrivalled reliability, our power systems offer everything needed to power any journey you embark on.

• Digital Systems – Technology engineered to bring innovation and integration to the forefront of every adventure.

• Fishing Systems – Delivering powerful and cutting-edge technology, our products are designed to help you find, see, and catch more fish.

• Performance Components – The finest hardware components and accessories made for optimum performance, integrated with intuitive technology.

Reporting to the President of Navico Group, we are seeking a transformational marketing leader to join us as the Vice President of Marketing, driving a comprehensive brand and go-to-market strategy for our dynamic and rapidly growing business. Ideally, the position will be located in one of our two main domestic hubs – Chicago or Grand Rapids, MI.

Responsibilities

• Drive top-line growth and increase market share through integrated and targeted marketing plans.
• Lead development of global brand strategy for Navico Group, including:
  • Rationalize and optimize existing brand portfolio (Navico Group has more than 20 distinct brands) to simplify consumer experience and maximize value creation.
  • Define market positioning and go-to-market strategy for the newly created Navico Group parent brand.
  • Define brand strategies for Navico Group’s portfolio of consumer brands – including target audience, purpose, and experience pillars.
• Lead the overall planning, impact and effective alignment of brand positioning and brand communications to continually elevate awareness and differentiation in the market.
• Direct digital marketing activation strategies to achieve business objectives, working closely with corporate centers of excellence to deliver ROI.
• Oversee the development of impactful upper funnel and lower funnel marketing communications & channel activations, in accordance with brand positioning and guidelines.
• Develop and oversee global marketing budgets.
• Lead a global team of more than 80 marketing professionals.
• Establish a brand health measurement framework to track awareness, preference, and purchase intent across the entire consumer decision journey.
• Work in collaboration with product management and commercial teams to define new product development needs based on comprehensive understanding of consumer journeys.
• Work collaboratively with Brunswick corporate team to refine and optimize ongoing marketing operating and collaboration model.
• Develop and mentor a high-performing marketing team that understands and embodies Company cultural priorities.

Qualifications

• Established marketing leadership track-record in consumer-packaged goods, consumer durables, or consumer electronics strongly preferred.
• Global marketing experience strongly preferred.
• Bachelor’s degree required.
• Minimum 15 years of leadership in brand management for consumer products.
• Strong track record of experience with both B2B and B2C marketing.
• Excellent communication and interpersonal skills.
• Demonstrated passion for improving (transforming) consumer experience.
• Proficiency in directing the creative process for integrated marketing campaigns—with a heavy focus on digital.
• Ability to persuasively present ideas to colleagues and senior management.
• Skilled at managing large projects and meeting deadlines.
• A true leader with a passion for having an impact.

We recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Diversity of experience and skills combined with passion is a key to innovation and inspiration. Therefore, we encourage people from all backgrounds to apply to our positions. Please let us know if you require accommodations during the interview process.

Equal Opportunity Employer: Minorities/Women/Protected Veterans/Disabled

EEO is The Law

Brunswick does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors. For help, please contact our support team at: hrsharedservices@brunswick.com or 866-278-6942.

All job offers will come to you via the candidate portal you create when applying through a posted position through https:///www.brunswick.com/careers . If you are ever unsure about what is being required of you during the application process or its source, please contact HR Shared Services at 866-278-6942 or HRSharedServices@brunswick.com .