Sr. Marketing Communications Specialist - Contractor
Full Time
Saint Paul, MN
Posted
Job description
Cardiovascular Systems, Inc is now Abbott.
Job Description:
Job Summary:
The Sr. Marketing Communications Specialist Contractor role works directly with marketing and other functions to develop and execute multi-channel marketing communications plans that reinforce CSI’s corporate, marketing, brand, and program objectives. This individual must be able to think strategically, be proactive, highly organized, detail-oriented, and be an effective communicator (written and verbally). They will interact closely with cross-functional groups including Product Marketing, Meetings Events Tradeshows (MET), Professional Education, Sales Training, Regulatory, Legal, Healthcare Economics & Reimbursement, Commercial Operations, as well as external vendors/partners.
Essential Duties & Responsibilities (include, but not limited to):
- Develop and execute multi-channel marketing communications plans for assigned business franchise
- Plan, support and develop strategic marketing and communication plans supporting product and program activities, including the creation of integrated launch plans, channel plans, and tactical deliverables
- Develop on-brand materials and ensure those deliverables support established communication plans and defined business goals
- Work collaboratively with cross-functional and agency partners to execute communication plans (e.g., creative development, advertising and media plans, advertorials, brochures, animations, website, etc.)
- Measure and analyze data for actionable insights
- Establish strong relationships with key stakeholders; proactively communicate deliverables, expectations, project timelines, program activities, and logistics.
- Contribute to product positioning, messaging, and market research in support of building out audience segmentation, ensuring cross-functional collaboration.
- Maintain project records using established department procedures and tools.
- Manage allocated budgets, identifying cost-savings where appropriate.
- Support naming and product packaging initiatives for assigned business franchise
- Support meeting, events & tradeshow activity
- Partner with Product Marketing, Professional Education, Regulatory, Clinical/Science and MET to ensure MET strategies are understood and defined
- Create and execute marketing communications plans and deliverables for tradeshows
- Maintain compliance to the CSI Quality Policy/System (i.e., Veeva PromoMats), and all other documented quality processes and procedures, when performing assigned tasks
Minimum Qualifications:
- BA or BS degree with 3-6 years of Marketing Communications/Marketing-related experience.
- Demonstrated experience building out and executing communication channel plans and supporting product and program launches.
- Foundational knowledge of marketing communication principals; Knowledge of Adobe Suite, including Acrobat Pro for proofing and annotating documents, Microsoft Office Suite (including Excel)
- Experience in med device or other highly regulated field
Knowledge, Skills and Abilities Required for Successful Job Performance:
Knowledge of Adobe Suite, including Acrobat Pro for proofing and annotating documents; Microsoft Office Suite (including Excel) Proficiency in digital communication including updating website content and content management systems. Experience developing and executing strategic communications plans including a broad channel mix.
Physical and Mental Requirements:
Ability to work at a computer during the workday.
Cardiovascular Systems, Inc. is now a part of Abbott and is a EEO/AA company: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran. If you are a job seeker with a disability and require accessibility assistance or reasonable accommodation to apply for an open position, please contact the Recruiting Department at, 1225 Old Hwy 8, New Brighton MN 55112, or call (651) 259-1600
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