About us

LuisaViaRoma - www.luisaviaroma.com - is a leading global luxury goods e-commerce with more than 20 years of presence in the web world.

Our catalog shows more than 600 brands, including all world’s fashion and luxury top brands.

We serve more than 1 million users with a global traffic spanning 200+ countries and we’re growing on double digits rate every year.

Each person at LuisaViaRoma plays an important role in the company’s success. Teams of highly professional and motivated workers create a healthy and engaging environment. Each department works closely with others to create a free-flow of ideas to work together and move forward as a team and push the company forward. Our team includes over 250 people from up to 20 different countries.

Innovation and Future-forward

LuisaViaRoma is constantly looking to the future and how to adapt to it seamlessly.

Our development in the field of e-commerce was one of the first in Italy and our knowledge and involvement in technology helps us in staying ahead and ready for what’s next. Aside from our e-commerce website we’ve also created our LVR app which makes shopping fun, easy, and ultra-accessible.

We pursue the best customer experience continuously improving performance, security, resilience and scalability alongside features of our platforms. We have a dedicated section to offering a curated selection of the best sustainable brands and special collaborations with renowned non-profits, organizations, and brands to benefit social and environmental causes.

LVRSustainable aims to build a global sustainable community and to promote creativity by supporting conscious fashion.

Who are we looking for?

We are looking for a Social Media Manager to attract and interact with targeted virtual communities and network users.

The goal is to gradually achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap.

The Social Media Manager should have a solid understanding of how each social media channel works and how to optimize content so that it is engaging on those channels.
She/He will be responsible for joining relevant conversations on behalf of the brand and “soft selling” the product by providing support to current and prospective customers.

The candidate will liaise on a daily basis with several teams within the business, including marketing, retail and graphic, and should have a deep knowledge of social media and have a previous experience in an agency or a company in the luxury area, she/he must be business oriented and determined to reach objectives.

Social Media Platforms to manage: Facebook, Instagram, Tiktok, Pinterest, Snapchat, Twitter, Youtube & more

What you will do:

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Generate, edit, publish and share daily content that builds meaningful connections and encourages community members to take action
• Create editorial calendars and syndication schedules
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Collaborate with other departments (customer relations, sales, marketing etc) to manage reputation, identify key players and coordinate actions
• Excellent organizational skills and ability to prioritize tasks based on their urgency and importance
• Knowledge and passion for fashion, luxury, designers, brands and the most popular social platforms
• Knowledge of influencers
• Experience in e-commerce and social oriented projects, including handling corporate social media accounts.
• Flexible, creative and proactive
• Positive attitude, detail and customer oriented with good multitasking ability

Requirements for this role:

• Proven working experience in social media marketing (at least 4 years)
• Excellent writing and communication skills
• Demonstrable social networking experience and social analytics tools knowledge
• Positive attitude, detail and customer oriented with good multitasking and organizational ability
• English Speaker
• Applicants must possess an EU work visa to be considered

Location:

Florence, Italy