Job description
Overview:
As the Social Media Coordinator, you will have the exciting responsibility of managing the social media marketing for ten different brands and nearly thirty channels across the country. Working with the Content Marketing and Digital Marketing Specialists, you will develop original content and suggest creative ways to drive new business and nurture existing followers. The right person for this role thrives on connecting with their audiences, enjoys writing creative and effective copy, and understands how to measure and increase engagement.
LEARN Behavioral is the leading family of providers serving children with autism spectrum disorder (ASD) and other unique learning needs. LEARN specializes in behavioral health treatment based on contemporary applied behavior analysis (ABA) therapy and is committed to providing programs and services that are family-focused, community-minded, and delivered with the highest clinical integrity. LEARN delivers more than 2.5 million hours of service annually and is comprised of more than 5,000 passionate professionals dedicated to nurturing each child’s unique potential. For more information, visit learnbehavioral.com.
If you enjoy collaborating with like-minded professionals, creating original content, and if you consider yourself a highly-organized professional with a passion for communicating through online channels, we would like to meet you.
This is a full-time, remote position, but candidates must reside in CST / EST time zones. Writing samples will be requested prior to the virtual interview with hiring team. Responsibilities:
This remote position offers a competitive salary and a comprehensive benefits package that includes medical, dental, vision, 401(k), and paid time off. In addition, there will be opportunities for personal and professional growth working for a mission-driven organization at the forefront of autism treatment.
LEARN Behavioral is an Equal Opportunity Employer. Candidates must be presently eligible to work in the United States.
COVID Message:
We are looking for a creative, experienced, and highly-motivated Social Media Coordinator to join our marketing team!
As the Social Media Coordinator, you will have the exciting responsibility of managing the social media marketing for ten different brands and nearly thirty channels across the country. Working with the Content Marketing and Digital Marketing Specialists, you will develop original content and suggest creative ways to drive new business and nurture existing followers. The right person for this role thrives on connecting with their audiences, enjoys writing creative and effective copy, and understands how to measure and increase engagement.
LEARN Behavioral is the leading family of providers serving children with autism spectrum disorder (ASD) and other unique learning needs. LEARN specializes in behavioral health treatment based on contemporary applied behavior analysis (ABA) therapy and is committed to providing programs and services that are family-focused, community-minded, and delivered with the highest clinical integrity. LEARN delivers more than 2.5 million hours of service annually and is comprised of more than 5,000 passionate professionals dedicated to nurturing each child’s unique potential. For more information, visit learnbehavioral.com.
If you enjoy collaborating with like-minded professionals, creating original content, and if you consider yourself a highly-organized professional with a passion for communicating through online channels, we would like to meet you.
This is a full-time, remote position, but candidates must reside in CST / EST time zones. Writing samples will be requested prior to the virtual interview with hiring team.
- Develop, implement, and manage LEARN’s social media marketing
- Adhere to brand voice on social media platforms
- Write, schedule, and oversee organic social media posts
- Copywrite social ad campaigns, including Facebook, Instagram, and LinkedIn
- Keep up-to-date on the latest social media trends, best practices, and tools
- Use social media marketing tools, such as Meta and Buffer
- Respond to online messages and comments from followers
- Work as a member of the content marketing team and suggest content optimization
- Measure the success of social media campaigns and refine KPI strategies based on performance
- Use reporting tools, such as Supermetrics and Looker Studio (formerly Data Studio)
- Support the Marketing Director with various marketing projects and administrative duties, including preparing agendas, attending and scheduling meetings, taking notes, and other tasks, as-needed
- Act as a “traffic controller” for projects managed via Monday.com, from request through fulfillment
- Work with Creative Director to identify and order branded promotional products
- Work with external vendors for print, promotional, and event-related needs
- Connect with industry professionals and influencers to create a strong network
- Monitor competitive landscape to stay informed of changes in the ABA industry and discover opportunities to integrate into LEARN’s social media marketing
- Collaborate with Marketing, Talent Acquisition, and Partnership (business development and intake) teams
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2 years of experience as a Social Media Coordinator or similar role
- BA in Marketing or similar/relevant field
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Excellent knowledge of Facebook, Instagram, TikTok, LinkedIn, and Google Business
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Content marketing experience, required
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Copywriting experience, required
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Exceptional attention to detail
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Excellent time-management and organizational skills
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Great interpersonal and communication skills
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Critical thinker and problem-solver
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Strong understanding of social media analytics and reporting
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Good understanding of social media KPIs
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Understanding of SEO and web traffic metrics
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Familiarity with WordPress content management system and blog publishing
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Experience using brand strategy to support brand awareness and lead generation
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Experience conducting audience and community persona research
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Ability to think creatively and be comfortable sharing ideas with a collaborative team in a supportive environment
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Experience working in healthcare, mental health, behavioral health or education, highly desirable
The Social Media Coordinator will report directly to the Content Marketing Specialist but will need to work cross-functionally with other members of the Marketing team.
This remote position offers a competitive salary and a comprehensive benefits package that includes medical, dental, vision, 401(k), and paid time off. In addition, there will be opportunities for personal and professional growth working for a mission-driven organization at the forefront of autism treatment.
LEARN Behavioral is an Equal Opportunity Employer. Candidates must be presently eligible to work in the United States.
COVID Message:
The health and well-being of our clients, staff, and community are of the utmost importance to LEARN Behavioral. With the continued presence of COVID-19, we are committed to providing our essential services to clients, while maintaining safety for everyone. Please consider our practices on Face Coverings, Daily Health Screenings, and Employee Vaccinations below before applying for one of our open positions:
- Face Coverings – LEARN follows the CDC’s guidance and in most locations, face coverings are optional. There are a few exceptions where continued use of face coverings, such as local county and/or payor mandates, is required. Please note that as the CDC guidance changes, LEARN’s face covering practices will also change.
- Daily Health Screenings – We follow local county guidelines, and may adjust this practice as COVID-19 cases in your area increase/decrease.
- Employee Vaccination – Employees are encouraged to be vaccinated against COVID-19, as vaccination may be a requirement in the future to comply with Executive and State/Local or Payor vaccination mandates.
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