Job description

Leads the public relations strategy and team for Silver Dollar City Attractions which includes Silver Dollar City theme park, White Water water park, Showboat Branson Belle dinner cruise and Silver Dollar City Campground. This role is responsible for advancing the brand’s reputation and reach through earned media and community relations.

What to Expect: You can expect to work on projects that have never been done before. You can expect to have fun and be treated with respect the minute you start…and through to the end. You can expect to work in an environment that is highly innovative and low in politics – truthful and filled with smart people! And most of all, you can expect to work hard and make a difference in our world by using the stories and people of Silver Dollar City to bring families closer together.

Duties & Responsibilities:

• Develop an annual public relations plan that supports Silver Dollar City Attraction’s business objectives.
• Plan, manage and implement targeted publicity campaigns focused on brand building, promotion of upcoming festivals and events and awareness of new capital. Customize tactics and messaging for local, destination and niche targets.
• Think big and creatively to generate national headlines and accolades.
• Lead a growing team of Publicists who work together to deliver earned media through pitching, in-market visits, the creation and distribution of packaged content, and the execution of major PR events.
• Work with the Corporate Communications team and local stakeholders as the property crisis management lead.
• Cultivate meaningful relationships with key members of the media, tourism industry, and community.
• Plan and track a divisional budget.
• Represent Silver Dollar City Attractions business and community functions as appropriate
• Monitor news trends to maintain a solid grasp of relevancy as it relates to Silver Dollar City Attractions.

Required Skills:

• Able to project Silver Dollar City’s image by being genuinely friendly and caring and by taking pride in their work.
• Must be self-motivated and disciplined.
• Must be able to prioritize and complete work assignments on a timely basis.
• Must maintain strict confidentiality and judgment regarding privileged information.
• Must display and live out Servant Qualities by being: patient, kind, humble, respectful, selfless, forgiving, honest and committed.
• Must be willing to constantly improve.
• Must have professional appearance with good personal hygiene.
• Must promote and support a “team” work environment by cooperating and helping co-workers.
• Must adapt to changes easily.
• Must tolerate a fast-paced, hectic environment.
• Must show appreciation to others.
• Must be sensitive to the needs of our Guests and feel empowered to meet their needs within company guidelines.
• Self-supervised and disciplined to prioritize and complete workload on a timely basis.
• Detail oriented and maintains high level of accuracy.
• Strong organizational skills.
• Able to hear, see and speak.
• Able to speak, read and write English.
• Able to smile and make eye contact to make a friendly impression when greeting guests, vendors and other employees.
• Must have manual dexterity necessary to complete all job duties.
• Able to sit and/or stand for long/short periods.
• Able to get along with other employees to work out problems and resolve conflicts.
• Able to comprehend instructions and retain information.
• Able to maintain dependable work attendance and flexibility with assigned work schedules including any required overtime, evenings, weekends and holidays.
• Able to tolerate a fast-paced, hectic environment.
• Able to be flexible to handle frequent changes in priorities.
• Able to prioritize tasks and complete assignments on time
• Able to operate different types of motorized vehicles, including but not limited to automobiles, vans, golf carts, and other all-terrain vehicles as well as ability to enter and exit vehicle multiple times daily.
• Ability to sit, stand and walk; climb and descend indoor and outdoor stairs.
• Ability to move, bend, stoop, kneel, reach, twist.
• Ability to lift up to 40 pounds.
• Above average memory retention and recall.
• Ability to add, subtract, multiply and divide.
• Ability to obtain a MO driver’s license and auto insurance.

Required Experience:

• Bachelor’s Degree in Public Relations, Marketing, Communications or a related field required.
• 7+ years’ experience, with 5+ years of leadership experience, in public relations is required. Experience in the tourism, hospitality or entertainment industry preferred.
• Proven track record of building strategic plans, managing a team, and executing tactical events.
• Proven experience effectively communicating information and ideas in a written form, specifically as it relates to news releases, internal publications, media pitches and press kits.
• Strong understanding of social and digital media platforms.
• Strong editing skills.
• Proven experience with written reports, document procedures, business correspondence, and internal manuals.
• Established media contacts in tourism preferred.
• On-camera experience as a spokesperson strongly preferred.
• Proven experience with common office software such as Microsoft Windows and Microsoft Office, Outlook, etc.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Referral program
• Retirement plan
• Tuition reimbursement
• Vision insurance

Schedule:

• 8 hour shift
• Holidays
• Monday to Friday
• Weekend availability

People with a criminal record are encouraged to apply

Education:

• Bachelor's (Required)

Experience:

• Public Relations: 7 years (Required)

Work Location: In person

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