Senior Vice President, Multicultural Influencer and Entertainment Marketing
Full Time
New York, NY
Posted
Job description
Working at Real Chemistry and in the healthcare industry isn’t just a job for us. We got into this field for different reasons, but we all stay for the same reason – to uncover insights, make meaningful connections, infuse creativity, and improve the patient experience by transforming healthcare through AI and ideas.
Real Chemistry creates the world around modern therapies with over 2,000 talented professionals, and for the last 20+ years has, carved out its space at the intersection between healthcare, marketing and communications, data & AI, and the people at the heart of it all. We work with the top 30 pharma and biotech companies and are built for uncommon collaboration—we believe we are best together, bring together experts from a wide range of disciplines collaborate without barriers under a single, unified mission: to transform what healthcare is to what it should be. This one-of-a-kind model allows us to work in a way that better reflects how people experience healthcare—all with the intent to transform healthcare from what it is to what it should be. But we can’t do it alone – you in?
Job Summary
starpower, a part of Real Chemistry, is a global entertainment marketing and pop culture strategy agency that counsels and connects brands with entertainment, sport, music, fashion and beauty Talent, Influencers and Content. Launched in 2007, starpower flipped the agency model on its head by crafting a new way of working with brands. By establishing brand objectives, identifying the accurate strategy, and demonstrating our outstanding network, we implement tactics that ensure our clients are at the center of relevant and meaningful cultural conversations.
As an organization, we strive to build an inclusive and equitable work environment that empowers our employees to leverage their wealth of wisdom, skill, lived experience, and individual expertise to make Real Chemistry the best in the industry. As such, we strongly encourage candidates who are People of Color, LGBTQ+, disabled, women, and religious minorities to apply.
We are seeking a Senior Vice President to join our leadership team who has Multicultural and Influencer Marketing expertise. As a SVP, you will lead the multicultural entertainment marketing business across several clients and focus on authentically connecting with diverse audiences for our beverage alcohol clients.
As an organization, we strive to build an inclusive and equitable work environment that empowers our employees to leverage their wealth of wisdom, skill, lived experience, and individual expertise to make Real Chemistry the best in the industry. As such, we strongly encourage candidates who are People of Color, LGBTQ+, disabled, women, and religious minorities to apply.
We are seeking a Senior Vice President to join our leadership team who has Multicultural and Influencer Marketing expertise. As a SVP, you will lead the multicultural entertainment marketing business across several clients and focus on authentically connecting with diverse audiences for our beverage alcohol clients.
We are a hybrid company with hub locations in Los Angeles and New York. While the ideal candidate is in New York, Miami, or Los Angeles, we will consider remote candidates for this role as well.
Who’ll Love This Job:
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You’re intuitive – you see between the lines and understand needs of clients before they do.
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You’re a doer – who sees issues and solves them, requiring minimal oversight to do your best work
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You’re flexible – knowing when to lean into things to keep things moving
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You are a critical thinker – you are strategic; you don’t just surface problems but come fully armed with solutions
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You are a pop culture expert - sports, music, fashion, culinary, entertainment, social media are what you live for
What You’ll Do:
Client Service and Account Management
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Lead culture-led programming for nationally recognized consumer brands, including talent-led activations and branded partnership opportunities/sponsorships
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Build trust and become a valuable resource to your client(s) by understanding their goals and objectives
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Provide strategic guidance and counsel to clients and inter agency partners on an on-going basis; is very comfortable and confident in giving informed opinions
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Oversee and develop direct reports, including daily meetings, feedback sessions, annual reviews
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Project manage across multiple brands on fast-moving campaigns
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Develop and drive influencer + talent-led strategy against a client brief, which often includes PR objectives, and includes, but is not limited to, building out decks + client-facing sell-in materials and collaborating with agency partners to layer ideas
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Lead an interagency team. This includes attending the brief, organization brainstorms, grounding concepts in insights from our technology and presenting to clients
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Responsible for client budget allocation and management, as well as team billability – managing the “business of the business”
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Trouble shoot issues that may arise efficiently and effectively
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Supervise entertainment social media channels, digital news outlets, publications, and broadcast channels for information relevant to clients in order to proactively provide updates, entertainment information and pitch talent led opportunities to brand, and ultimately lead negotiation to execution of opp
Talent Procurement + Campaign Management
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Lead the talent procurement process for brand partnerships against client brief, including talent needed for public relations, advertising, digital and influencer campaigns, and experiential
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Ideal candidate should have experience negotiating brand partnerships for celebrity talent and should have a developed network of agents, managers, and publicists
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Negotiate talent partnerships from scope of work through to long form contract on behalf of brand and agency clients; includes collaborating closely with internal business affairs and client legal teams
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Own the development of client-facing materials, including scopes of work, formal offer letters, contracts, and presentations
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Lead the execution of talent services once campaign kicks off, including being the main liaison between talent and client/agency partner, driving the coordination of talent approvals for campaign materials, supervising talent services against agreement
Brand Partnerships
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Draw on your network to identify entertainment event + content opportunities (e.g. music video integrations, event sponsorships, etc.)
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Lead the strategy and execution of brand partnership opportunities including everything from in-kind donations to large scale sponsorships and co-branded events)
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Lead the recapping of programs in a timely matter, providing context on value + ROI
What You Should Have:
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Previous agency experience with a proven track record of client leadership, should possess a minimum of 13+ years of experience in client serving and talent buying
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Demonstrated experience working in multicultural or inclusive marketing, including branded partnerships + content
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Experience within the alcohol/spirits vertical, with a deep understanding and connectivity to the multicultural consumer culture and lifestyle.
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Experience authoring and executing the culture strategy for consumer brands
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Familiarity with developing integrated talent-led campaigns that include paid, earned, social, and owned media for brands.
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Solid understanding of pop-culture, including celebrities, athletes, musicians, digital talent, etc. With a finger on the pulse of all things culture + entertainment, know who and what is “hot”
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Experience negotiating talent endorsement deals and/or brand sponsorships
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Excellent people manager skills with demonstrated experience managing and developing teams
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Must have strong written and verbal communication skills, including writing decks, presenting / pitching to clients
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Knowledge of FTC guidelines for influencers + paid brand partners / sponsorships
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Understanding of SAG and ability to work with signatories to confirm allocations and financial implication of allocations, handle budget and payment
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Exceptional interpersonal and organizational skills with the ability to lead team members while handling multiple competing priorities in a fast-paced environment
Pay Range: $250,000 - $275,000
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on job-related, non-discriminatory factors including but not limited to work experience, skills, certifications, and geographical location. The Company reserves the right to modify this pay range at any time.
Real Chemistry is proud to be Great Place to Work® certified; check out what our people shared about our culture and workplace on our Great Places to Work Profile
here
.
Working with HART: Since the pandemic, we have adapted to how our people told us they want to work. We have offices in cities with many employees and clients – New York, Chicago, Austin, Washington D.C., San Francisco, and London – that serve as hubs where and when they need us, and we encourage employees who live less than a 45-minute commute of a Real Chemistry office to go in at least two days per week. Outside of these offices, we have regions, where people work remotely but come together quarterly for collaboration, culture and learning opportunities. We call this our Hybrid and Regional Teams approach. Real Chemistry believes we are best together – and our workplace strategy fosters connection and collaboration in person – but also supports flexibility for our people.
Real Chemistry offers a comprehensive benefit program and perks, including options for medical, dental, and vision plans, a generous 401k match, flexible PTO, and entitlement to a five-week sabbatical program after 5 years of service. Other perks include an annual wellness reimbursement, student loan debt contributions, mental wellness coaching and support, and access to more than 13,000 online classes with LinkedIn Learning. Additional benefits for those just starting or continuing with their family building journey include access to enhanced fertility support, Bright Horizons family support programs, as well as expanded paid leave for new parents including personalized coaching support through Your 4th Trimester ®. Learn more about our great benefits and perks at:
https://www.realchemistry.com/
Real Chemistry is an Equal Opportunity employer. We continually strive to build and sustain an inclusive and equitable work environment where our employees feel empowered to leverage all they bring from their personal lived experience and professional expertise, to make our team the best in the industry. We encourage motivated and qualified applicants to apply without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity/expression, ethnic or national origin, age, physical or mental disability, genetic information, marital information, or any other characteristic protected by federal, state, or local employment discrimination laws where Real Chemistry operates. Should you require accommodations throughout the interview process please let your recruiter know.
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