Learn about employee perks/benefits: https://oshr.nc.gov/state-employee-resources/benefits

***This position is Exempt from the State Human Resources Act per G.S.-5.15(e) (EHRA).***

The Museum of Art Communications & Public Relations (PR) Manager is responsible for crafting compelling marketing and communications copy and strategy that publicizes and shares the mission of the Museum to news media, the general public, and internally to staff. This position is the first point of contact for the media.

Key Responsibilities:

• Writing marketing and communications copy, including press releases, crisis communications positions, and general marketing messaging for social and ads.
• Creating and distributing press materials, securing media coverage, and hosting media events and visits.
• Creating media materials (press releases, image sheets, fact sheets, story ideas, etc.) and comprehensive PR plans with timelines, targeting long- and short-lead publications, bloggers, social influencers, online outlets, TV, and radio outlets.
• Proactively developing and pitching story ideas to media, determining which stories are appropriate for which outlets. Maintaining relationships and familiarity with journalists and the topics they cover to successfully place Museum stories.
• Supporting Museum social media accounts, including existing platforms Facebook, Twitter, Instagram, and Pinterest (as well as emerging platforms for strategic consideration). This role collaborates on editorial calendar planning and audience development. Leads crisis communications on social media as needed.
• Creating and executing paid social campaigns to support overall marketing goals and adhering to project timelines and plans once finalized.
• Creating comprehensive media, social, and communications reports on channel growth, analytics, and impact of campaign goals, including revenue, attendance, and web traffic.
• Understanding and articulating needs of the Museum relative to the digital space and staying abreast of new media trends and capabilities.
• Working with marketing, content, video production, web, blog, editing, and design teams to visually and creatively tell the Museum’s stories via the web.
• Forging and managing community partnerships to plan and execute promotional campaigns, projects, and events to support marketing goals and gain media coverage.
• Making sure the Museum and its brand, events, and exhibitions are represented at and in wider community conversations, festivals, and public events.
• Connecting with key community stakeholders to further relationships in local and statewide arts, design, and urban planning communities.

The North Carolina Museum of Art is a division of the Department of Natural & Cultural Resources. The statutory purpose of the Museum is to acquire, preserve, and exhibit works of art for the education and enjoyment of the people of the State, and to conduct programs of education, research, and publication designed to encourage an interest in and an appreciation of art on the part of the people of the State [GS 140-5.12]. The state's art collection spans more than 5,000 years, from ancient Egypt to the present, making it one of the premier art museums in the Southeast. With a 164-acre campus, the museum also has the distinction of being one of the largest museum art parks in the world with an extensive trail system that connects to the 63-mile Capital Area Greenway through the city of Raleigh. Facilities include two main museum buildings, a large outdoor performing arts facility, parking lots, bike trails, and greenways.
Please visit our website at ncartmuseum.org for more information.

The Department of Natural and Cultural Resources' (DNCR) takes care of the things that people love about North Carolina, literally from A to Z. The Arts to the Zoo, and so much else – parks, aquariums, historic sites, archaeology, African American Heritage Commission, science and history museums, the state Symphony, Library, and Archives, historic preservation, land, and water stewardship, and more. These places, and the ideas they represent, create a shared identity in North Carolina. They provide common ground. Everyone is welcome. The Department’s vision is to be the leader in using the state's natural and cultural resources to build the social, cultural, educational and economic future of North Carolina. Our goal is to promote equity and inclusion among our employees and our programming to reflect and celebrate our state's diverse population, culture, and history. We encourage you to apply to become a part of our team.
Please visit our website a www.ncdcr.gov for more information.

Knowledge, Skills and Abilities / Competencies

• Demonstrated experience in communications and marketing with a variety of stakeholders, including the public.
• Demonstrated experience developing, pitching, and placing story ideas to local, national, and global media, as well as blogger and social media influencer engagement.
• Demonstrated experience managing social media accounts (Facebook, Twitter, Tik Tok, Pinterest, You Tube, Instagram) and social media planning, scheduling, and analytics tools (Later.com, Tweetdeck).
• Demonstrated experience developing community engagement and viral marketing campaigns that will draw press and influencer coverage.

Management Preferences:

• Demonstrated excellent marketing and communications writing skills.
• Demonstrated ability to prioritize work and meet deadlines in a fast-paced environment.

Minimum Education and Experience Requirements

Bachelor's degree in Communications, Marketing, Public Relations, English, or related area of assignment from an appropriately accredited institution and 3 years of experience in a public relations, communications, or publicity work; or an equivalent combination of education and experience.