Job description

About the Rouse:
The Rouse Estate is located on 600 acres in beautiful northwest Pennsylvania in Youngsville, PA, a short drive from neighboring communities of Warren, Corry, Titusville and Jamestown, NY to name a few! With over 150 years of experience, the Rouse has a rich history of providing person-center care to all generations. This is an ONSITE position so successful candidate must live within commuting distance from facility.
Benefits of joining the Rouse as a Marketing Director:

• Annual salary commensurate with experience.
• Affordable Health Insurance premiums!
• FREE base Dental/Vision plans for full-time employees!
• Buy-up Dental/Vision plans and Voluntary coverages also available!
• Employer Paid Life Insurance!
• Discounted childcare rates at the Rouse’s Children’s Center!
• 403b retirement program with Company match!
• Paid time off benefits!
• Employee Referral Bonus!

What does a Rouse Marketing Director do?

• Create and manage Rouse brand standards and guidelines.
• Supervise and assist in the production and implementation of marketing materials including: brochures, advertisements, newsletters, and e-mail campaigns.
• Develop media schedules and coordinate purchasing of all media buys.
• Coordinate public relations activities including press conferences and speaking engagements, as well as the writing of media advisories and press releases.
• Identify opportunities for Rouse representatives to participate in speaking engagements, community events, and coordinate event activities.
• Manage web activities including the writing and editing of content, tracking website statistics, and developing search engine optimization strategies.
• Manage social media efforts on face book, LinkedIn, and twitter.
• Develop lead generation plans with targets, measures, and objectives.
• Establish standard procedures for reporting and monitoring prospective client information with admission representatives.
• Work with clients in developing case studies, references, and testimonials.
• Execute and analyze results of advertisement and marketing campaigns.
• Prepare reports of post campaigns and make recommendations to concurrent programs for corrective modifications.
• Coordinate Rouse fund development activities.
• Other duties as assigned.

What are the requirements to be a Marketing Director at the Rouse?

• B.A. in marketing, business, or communications.
• Minimum 3-5 years marketing experience.
• Proficiency with use of computer applications and programs associated with the position (i.e., Microsoft Office Suite, Adobe Creative Suite, Canva, etc.)
• Prior experience in a non-profit environment including managing fundraising efforts preferred.
• Good project management skills.
• Sound understanding of the principles of marketing.
• Strong understanding of new technologies and how they can be applied to marketing.
• Media buying experience.
• Ability to manage budgets.
• Strong creative writing skills.
• Self motivated.
• Excellent communicator and team player.

Job Type: Full-time

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