Manager, Retailer.com (NARS)

Full Time
New York, NY 10017
$93,480 - $128,535 a year
Posted
Job description
Job Summary:
The Manager of Retailer.com, will be responsible for managing and driving sales goals for NARS Cosmetics across the Retailer.com sites, plus provide on-going strategic guidance, development support, and business best practices for the Retailer.com channel. This role will work strategically along-side the NARS US team (Sales & Marketing) to support and deliver the sales targets and new business initiatives. This role will also contribute and participate in the brand’s regional retail strategy & planning meetings, partner with Digital Media on developing synergies in digital marketing programs and go-to-market plans for new launches, and regularly perform analysis to drive the business.

Primary Duties & Responsibilities:
Drive growth for retailer.com channel business and manage relationship with online retailer partners (i.e. Sephora, Ulta, Nordstrom, etc.)
Identify opportunities to build business and drive Retailer.com to achieve sales and brand goals
Advocate for best-in-class online content needs with US and global marketing teams, liaise with Digital Media counterparts to identify content synergies and efficiencies
Collaborate with the Sales team to strategize and execute all promotional activities and merchandising placement to support seasonal planning (new launches and re-promotes)
Implement best in class marketing plans with each retailer including but not limited to: CRM, E-mail Placement, Site Placement, Digital Media, Brand Pages and Social Strategy to maximize exposure, increase sentiment, and drive targeted reach to new and existing customers
Monitor Retailer.com business and individual accounts to achieve fiscal sales goals, monthly sales targets, and secure best in class initiatives
Host bi-weekly/weekly calls with each retailer to confirm product launch details, site updates, sample timing and issue detailed recaps to ensure clear and consistent communication
Routinely monitor the competitive landscape and share learnings cross functionally, feeding into weekly Competitive Snapshot
Develop and execute sampling strategy as well as create online specific offers to drive the business
Accountable for the execution of item setup and product page updates for all retailer sites
Create, prepare, and maintain dotcom marketing exposure tracker, launch calendars, and sampling plans
Partner with Channel Marketing team on Market Week presentations for US retailers
Oversee setup of retailer.com shade matching tools such as GlamLab, ColorIQ, Shade Finder
Manage implementation and QA of promotional plans for retail partners while analyzing the performance of online marketing/promotion
Partner with Digital Media to share insights across R.com and Retailer Coop Media to better understand retailer audiences and product performance, draw connections in online data to inform future strategies
Work with retail partners to obtain analytics on retailer programs as well as overall sales goals/strategies
Prepare and route weekly/monthly reporting retail sales/program successes based on metrics set at the onset of campaigns with internal team
Conduct final user testing and quality assurance processes on all new retailer pages, applications, e-mails, offers and new products to ensure accuracy, browser compatibility and high-quality user experience
Routinely lead QA for branded features on retailer sites for accuracy in all product data/images, product launches, marketing, and special merchandising pages.
Escalate issues or enhancements and suggest partner site improvements to retailer.com team and brand partners
Analyze business performance for each account regularly and identify new opportunities to gain market share

Qualifications & Competencies:
3-5+ years of experience in the beauty, retailer, online marketing, or ecommerce space
Bachelor’s Degree in marketing or related field required
Passion for beauty and/or ecommerce
Exceptional knowledge of retail business acumen, online marketing, and ecommerce best practices
Strong project management, presentation and business writing skills
Organization and prioritization with a proven ability to multi-task and manage complexity
Knowledge on current marketing trends, media industry news, entertainment/pop culture and retail innovation
Beauty and wholesale experience strongly preferred
Ability to effectively communicate, collaborate and influence across groups
Highly proficient in MS Office (Outlook, Excel, PowerPoint)
Aptitude for working with Internet tools (i.e. web-based reports, databases and various multimedia technologies).
Understanding of website metrics, data analysis, and reporting tools
Detail-oriented and ability to multi-task, prioritize, and manage multiple projects simultaneously in a fast-paced environment
Deadline-driven; Strong organizational skills; Pro-active problem-solving abilities

#LI-Hybrid # Nylaw

Salary :
$93,480 - $128,535/ year

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