We’re looking for a prolific, talented Demand Generation Manager to join our scrappy Insurtech startup we’re building inside of Procore.

In this role, you’ll develop, execute and optimize demand generation strategies across all channels to locate, engage, and convert current Procore customers into qualified leads, building our marketing funnel and driving new customer acquisition for our insurance strategy. As a successful Demand Generation Manager, you will lead the Demand Generation team, aligning directly with the team’s go-to-market strategy.

You’ll report to Procore’s Head of Growth, Procore Risk Advisors. This role can be based remotely out of the US. We're looking for someone to join us immediately.

What you'll do:

• Own the implementation for Demand Generation, creating a comprehensive approach that aligns with company goals and go-to-market strategy
• Build and manage best-in-class demand gen programs and optimize the Lead to Opportunity funnel
• Optimize both outbound and inbound demand generation execution across all marketing and sales channels while managing the demand generation side of the sales and marketing teams to perform against pipeline targets
• Build & improve measurement systems, analytics, and ensure successful technical integrations
• Ensure goal alignment with Content Marketing, Event Marketing, Product Marketing, and Digital Marketing; partner with Sales leadership to ensure alignment with go-to-market; work closely with the BDRs to continually refine qualification criteria and sales handoff enablement
• Execute integrated marketing campaign plans that drive awareness and demand, while testing new engagement strategies
• Establish a marketing systems stack to enable agile, effective marketing performance
• Leverage and manage CRM and marketing automation tools (SFDC + Outreach) to measure, track and analyze marketing performance
• Set KPIs and partner with RevOps to synchronize marketing and sales systems to deliver centralized dashboards and consolidated reporting

What we’re looking for:

• 5+ years of proven success leading and scaling the demand generation function at a SaaS startup company; previous track record setting and implementing successful demand gen strategy in experimental, fast-paced startup environments
• Proven ability to cater to complex go-to-market structures, spanning multiple tech categories, use cases, and persona segments
• Previous experience leading the marketing + operations relationship, Outreach.io, Salesforce, and automation systems, as well as with Sales Enablement
• A love for the startup environment and are willing to figure things out
• A demonstrated ability to generate qualified pipeline that converts to revenue paired with exceptional knowledge of marketing and sales strategies and tactics
• Experience with monitoring KPIs and refining website UX to improve visitor journeys and drive on-site conversions; experience with Google Analytics, Google Ads, social media channels, etc.
• Construction industry knowledge and/or experience working with/in international teams are desirable

Base Pay Range $108,000-$148,500. Eligible for Bonus Incentive Compensation. Eligible for Equity Compensation. Procore is committed to offering competitive, fair, and commensurate compensation, and has provided an estimated pay range for this role. Actual compensation will be based on a candidate’s job-related skills, experience, education or training, and location.

Perks & Benefits

At Procore, we invest in our employees and provide a full range of benefits and perks to help you grow and thrive. From generous paid time off and healthcare coverage to career enrichment and development programs, learn more details about what we offer and how we empower you to be your best.

About Us

Procore Technologies is building the software that builds the world. We provide cloud-based construction management software that helps clients more efficiently build skyscrapers, hospitals, retail centers, airports, housing complexes, and more. At Procore, we have worked hard to create and maintain a culture where you can own your work and are encouraged and given resources to try new ideas. Check us out on Glassdoor to see what others are saying about working at Procore.

We are an equal-opportunity employer and welcome builders of all backgrounds. We thrive in a diverse, dynamic, and inclusive environment. We do not tolerate discrimination against employees on the basis of age, color, disability, gender, gender identity or expression, marital status, national origin, political affiliation, race, religion, sexual orientation, veteran status, or any other classification protected by law.

If you'd like to stay in touch and be the first to hear about new roles at Procore, join our Talent Community.