Manager - Card Cross Sell Marketing and Analytics
Full Time
Wilmington, DE 19801
Posted
Job description
General information
Career area
Credit Card
Work Location(s)
1000 N. West Street, Wilmington, DE, 2911 Lake Vista Drive, Lewisville, TX, 601 S. Tryon Street, Charlotte, NC
Remote?
No
Ref #
15296
Posted Date
Tuesday, April 25, 2023
Working time
Full time
Ally and Your Career
Ally Financial only succeeds when its people do - and that’s more than some cliché people put on job postings. We live this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You’re constantly evolving, so shouldn’t your opportunities be, too?
The Opportunity
The Marketing & Analytics Manager within the Ally Credit Card business will be a key player in the Acquisitions/Originations team. Resource will support the launch of a full-scale Omni-channel Cross Sell marketing strategy targeting current Ally non-Card customers. The Cross Sell strategy is a key growth lever for Ally Credit Card with strong executive backing and interest. The Manager - Cross Sell Marketing & Analytics will work closely with the Product, Risk, Ops, and the CRM team to define and bring to life the Cross Sell strategy. The role requires a strong mix of analytical & critical thinking abilities, deep process excellence, project management, operational & executional talent. They will use several data sources to generate insights and uncover opportunities to fuel acquisitions growth and maximize value of the channel. Ally’s acquisition strategy is diverse, complex, and cutting-edge; this role will be key to enabling the fast-paced acquisitions growth agenda. Candidates should be excited to incorporate data-driven insights, business intuition, and scenario analysis to identify the best course of action.
The Work Itself
- Work with internal partners to design and build a best-in-class Cross Sell experience. This includes standing up effective marketing solutions, easy application experience, and ensuring that the end Card product experience meets the needs of the Cross Sell population
- Own the end-to-end execution of acquisition campaigns, including operational tracing and monitoring
- Track and evaluate campaign results, identify business opportunities, and make strategic recommendations for future optimization
- Partner with platforms and IT teams to develop best in class infrastructure to support our Cross Sell acquisitions agenda and monitor operational health
- Conduct strategic analyses of segments, products, pricing, and operations to understand customer experience, improve business strategy, and increase marketing efficiency
- Frequently interface with internal marketing & business partners and influence them to support Ally Card’s acquisitions/origination goals
The Skills You Bring
- Ideal candidate typically has 3-5+ years of experience with business analysis, marketing, project management, general management
- Ability to work independently, adept at working with large teams of internal and external stakeholders across business groups, and comfortable interfacing with C/President level executives.
- Solid understanding of the dynamics of different marketing channels
- Ability to influence internal partners to fuel platform growth
- Comfortable leveraging data analysis solutions (using SQL/Python) and working hands-on with large analytical datasets to deliver insights
- Understanding of unsecured credit as well as extensive knowledge of financial analysis, effective risk management practices, and analytical methodologies is a plus.
- Demonstrated ability to learn rapidly and solve problems dynamically
- Self-starter; comfortable with ambiguity and open-ended problems.
- Excellent verbal, written, and interpersonal communication skills.
- High degree of initiative with a strong drive for results.
- BS or MS in Economics, Finance, Engineering, Mathematics, Science, MIS, or similar quantitative, analytical field.
- Prior experience in credit card marketing, cross-Sell marketing, and/or analysis preferred, but not required.
How We'll Have Your Back
Ally's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. Our Total Rewards program includes industry-leading compensation and benefits plus additional incentives that are designed to meet your needs and those of your family so you can get the most out of your career and your life, including:
- Time Away: 11 paid holidays, 20 paid time off days, and 8 hours of volunteer time off, yearly (paid time off is prorated based on start date)
- Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan pay downs and 529 educational save up assistance programs, tuition reimbursement, employee stock purchase plan, and financial learning center and financial coach access.
- Supporting your Health & Well-being: flexible health and insurance options including medical, dental and vision, employee, spouse and child life insurance, short- and long-term disability, pre-tax Health Savings Account with employer contributions, Healthcare FSA, critical illness, accident & hospital indemnity insurance, and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially.
- Building a Family: adoption, surrogacy and fertility assistance as well as paid parental and caregiver leave, Dependent Day Care FSA back-up child and adult/elder care days and childcare discounts.
- Work-Life Integration: other benefits including Mentally Fit Employee Assistance Program, subsidized and discounted Weight Watchers® program and other employee discount programs.
- Other compensations: depending on the role for which you are considered, you may be eligible for travel allowances, relocation assistance, a signing bonus and/or equity.
- To view more detailed information about Ally’s Total Rewards, please visit this link: https://www.ally.com/content/dam/pdf/corporate/ally-total-rewards-snapshot.pdf
Who We Are:
Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on "Doing it Right" and being a trusted financial-services provider to our consumer, commercial, and corporate customers. For more information, visit www.ally.com.
Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.
We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. For accommodation requests, email us at work@ally.com. Ally will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.
Base Pay Range: An individual's position in the range is determined by the scope and responsibilities of the role, work experience, education, certification(s), training, and additional qualifications. We review internal pay, the competitive market, and business environment prior to extending an offer.
Emerging
110,000
Experienced
145,000
Expert
180,000
Incentive Compensation: This position is eligible to participate in our annual incentive plan.
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