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Manager, eCommerce - tasc

Location: Remote or Hybrid in New Orleans, LA

Born from a deep love of sport and an unrelenting pursuit to change the activewear market, our family-founded company has always focused on better: better fabrics, better experiences, better relationships, and better manufacturing.

After 10 years of growth, tasc has built strong brand awareness and an effective omni-channel distribution strategy of 1,000+ high-quality wholesale accounts, 3 brand stores, and a robust ecomm presence. From this solid foundation, the company is making significant investments to build and further accelerate growth in all channels, tasc online and retail stores in particular. This is the perfect opportunity for someone who loves working in a fast-paced environment, appreciates a startup mindset and team culture, and is looking to make a big impact on a business in a short time. This is a critical role with the potential for fast professional advancement within the org.

We are seeking an entrepreneurial and ambitious eCommerce Manager to level-up our online sales potential. A key member of our growing DTC team, you will be responsible for managing eCommerce performance and operations, including: website content and improvements, seasonal events, product catalogs and ultimately delivering an optimized shopping experience within the Shopify+ environment. You will work cross-functionally with Marketing, Merchandising and Tech to ensure alignment in expectations and objectives. The successful candidate will also be highly data literate, constantly managing performance against KPI targets and looking for opportunities to improve.

You are full of ideas, organized, and love digital project management. An avid learner, the Manager, eCommerce will stay on top of developments in this rapidly evolving industry and identify the opportunities that are right for tasc. They’ll have informed opinions on when to move to a headless eCommerce system, ways to improve site speed and which DTC brands have the best eCommerce stores. Simply put, they LOVE eCommerce and are excited about the tremendous influence they’ll have on building out a growing, yet established brand.

What You’ll Do

• Develop and execute innovative and ambitious e-commerce strategies to drive revenue through our Shopify Plus DTC platform.

• Supervise the design, usability and tech infrastructure of the website by project managing the e- commerce and development team and performing user acceptance testing

• Drive organic traffic by implementing and testing on-site SEO strategies including keyword targeting, focused blog content creation, and product schema markup

• Evaluate site applications, partners, software, trends and best practices to increase KPIs while identifying cost saving opportunities

• Drives completion of website build and enhancement projects of third party vendors and evaluates quality/efficiency of efforts

• Implement a scientific approach to improving conversion goals, including designing high-potential experiments and AB tests

• Participate in weekly commercial health discussions and actively contribute to strategic opportunities

• Communicate technical concepts to non-technical audiences

• Creates special scenario plans for seasonal surge periods like Black Friday / Cyber Monday promotional period, pressure testing the site to ensure flawless performance

• Coordinates necessary web development ticketing through Asana and coordinates with external Agile Project Manager on sprint planning

• Leads product configuration, collection development, and site discoverability efforts, partnering with Merchandising and Fulfillment teams to ensure consistency and accuracy

• Leads website content; this includes planning, briefing, and uploading of all copy and imagery as it pertains to marketing initiatives and campaigns

• Provides ongoing competitive intelligence and eCommerce trend information; stays up to date on conversations in the eCommerce and DTC community

• Exhibits adaptability in an ever-evolving environment and willingness to stretch during peak seasons

Qualifications

• Minimum 5 years hands-on Shopify eCommerce platform experience

• Hands on experience working with HTML/CSS

• High level of experience in managing project deadlines within established cost and time frames

• Experience in website development management with strong working knowledge of sprint management platforms such as Asana, JIRA and/or Trello

• Experience on Shopify apparel sites with high number of variants (combined sizes and colors) and strong familiarity with sites’ interconnection with Netsuite

• Demonstrated experience applying statistical principles to online experimentation

• Ability to thrive in an fast-paced or high-urgency environment

• Ability to analyze and report on sales and product performance for eCommerce

• Strong analytical capabilities with working knowledge of Google Analytics, Webmaster Tools, and other analytics platforms

• Flexible team player who thrives in environments requiring ability to effectively prioritize and juggle multiple concurrent projects

Benefits & Perks

• An open-minded, enthusiastic startup culture within an established business with a strong foundation

• Quarterly and Annual Incentive bonuses

• Competitive medical, dental, vision, and FSA benefits for all full-time team members

• 401K Matching for all full-time team members

• 70% discount on our amazing merchandize

• A dynamic, ambitious, and fun work environment + dog friendly!!

Equal Opportunity/Affirmative Action Employers. All qualified applicants will receive consideration for employment without regard to race, color, religious beliefs, national origin, ancestry, citizenship, sex, gender, sexual orientation, gender identity, marital status, age, physical or mental disability or history of disability, genetic information, status as a protected veteran, disabled veteran, or other protected characteristics as required by federal, state and local laws.