Job description

JOB OVERVIEW:

Responsible for revenue production for the hotel, and meeting or exceeding planned revenue objectives for occupancy and average daily rate (ADR). Manages all areas of sales according to Brand standards to achieve a professional rapport within the local business community. The Director of Sales is a “hands-on” manager, actively involved on a daily basis in securing, qualifying and following up on leads to book specific business. The central focus is in sales. The DOS should not be required to assume operational responsibilities, but should spend most of his/her time selling the hotel.

The Director of Sales is responsible for group room nights and conventions and to increase the corporate client base. Group rooms are groups of 10 or more room nights. Other types of accounts can include weddings and receptions, local corporate training or sales groups and/or local events, such as a sports tournament. Sales managers stay abreast of the events happening in their city and pounce on those opportunities. Sales Manager is responsible for managing all aspects of the group, from room blocks to managing the special events (Including industry conferences, weddings, reunions and the like).

PRIMARY RESPONSIBILITIES:

· Managing sales-related activities and marketing efforts for the full-service hotel

· Maximizing and enhancing group room revenues to meet and exceed the hotel’s revenue

· Work and coordinate with the Catering team once meeting and ballrooms have been booked

· Build and strengthen relationships with existing and new customers to build future relationships/bookings

· Achieve monthly group budget and booking goals

· Telephone sales and cold calls, site tours, and outside sales calls

· Targeting new business opportunities

· Building and maintaining existing relationships

· Develop and maintain a contact and customer database within the following market segments:

• Casper Corporate Market
• Incentive and Corporate Group Travel
• SMERF Market
• Industry Partners
• Choice National Sales Force

· Develop and promote product image and awareness by direct mail campaigns and attendance of key travel and tourism tradeshows.

· Prepare sales proposals to clients incorporating clearly defined terms and conditions

· Must be able to work in a fast-paced environment and be able to handle everyday situations quickly and effectively

· Entrepreneurial spirit is a definite asset

ESSENTIAL JOB FUNCTIONS

1. Ability to prepare and administer timely Performance Evaluations according to hotel standards.

• Perform job functions with attention to detail, speed and accuracy.
• Prioritize, organize and follow up.
• Be a clear thinker, remaining calm in resolving problems using good judgment.
• Follow directions thoroughly.
• Understand guest’s needs.
• Maintain regular and punctual attendance.
• Work cohesively with co-workers as part of a team.
• Work with minimal supervision.
• Maintain confidentiality of guest and associates information and pertinent hotel data.
• Ascertain departmental training needs and provide such training.
• Direct development and performance of staff.
• Work well under pressure of organizing and attaining production schedules and timelines.
• Give credit and highlight others’ success.
• Prepare and administer timely Performance Evaluations according to hotel standards.

2. Ability to comprehend budget reports and write commentary.

3. Maintain complete knowledge of and comply with all departmental, divisional, and hotel policies, procedures, and standards.

4. Anticipate guests’ needs and respond promptly to guests’ requests.

5. Maintain positive guest relations at all times.

6. Resolve guest complaints ensuring guest satisfaction.

7. Be familiar with all Hotel services/features and local attractions/activities to respond to guest inquiries accurately.

8. Monitor and maintain cleanliness, sanitation and organization of assigned work areas.

9. Review the daily activities, such as:

10. Maintain positive working relationships with the visitor’s bureau Visit Casper and the national meeting planners.

11. Qualification and solicitation of existing and new accounts through:

• Personal visits
• Telephone calls
• Written correspondence
• Participation in promotional events
• Participation in industry and community events, as well as trade shows
• Travel to industry events and sales calls

12. Promptly respond (within 24 hours) to all inquiries, prospects, and tentative or definite business.

13. Accurately report the month-end, year-to-date group room night and revenue accounts to General Manager.

14. Create an action plan for revenue increasing opportunities

15. Report on trends in the industry and local markets.

16. Contact and entertain clients – not only during their site visits, but also while groups are in-house, and through invitations to contacts within the Casper area.

17. Any other duties reasonably assigned by the supervisor.

A review of this description has excluded the marginal functions of the position that are incidental to the performance of fundamental job duties. All duties and requirements are essential job functions. This job description in no way states or implies that these are the only duties to be performed by the associate occupying this position. Associates will be required to perform any other job-related duties assigned by their supervisor.

Job Type: Full-time

Pay: $70,000.00 - $75,000.00 per year

Benefits:

• Employee discount
• Paid time off

Schedule:

• Day shift
• Monday to Friday

Ability to commute/relocate:

• Casper, WY 82601: Reliably commute or planning to relocate before starting work (Required)

Education:

• High school or equivalent (Required)

Experience:

• Hotel Sales & Catering: 2 years (Required)

Work Location: In person

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