Digital Media Coordinator
Job description
Every employee of North Star Mohican Casino Resort is expected to greet and service our customers in a friendly, respectful manner and create a warm, fun atmosphere so that our customers feel welcome and enjoy visiting our establishment. North Star Mohican Casino Resort strives to provide a positive team environment where everyone contributes.
GENERAL RESPONSIBILITES:
Coordinate, organize, write, and maintain the Mohican North Star Casino Resort’s digital and social media presence while adhering to brand guidelines. The Digital Media Coordinator provides website support, email, app and SMS campaign design and development, content management, and paid search optimization to the Mohican North Star Casino and Resort.
DUTIES:
- Ensures that the highest standards of customer service are maintained in accordance with policies and procedures set forth by North Star Mohican Casino Resort.
- Design, develop, proof, and implement digital media content plans for social media, app push messaging, and email campaigns.
- Assist in the planning, implementation, and overall evaluation of all integrated market campaigns. Work with the Mohican North Star Casino and Resort Marketing team to map out a cohesive content strategy and calendar and then deliver upon that strategy.
- Assist in design/implementation strategy of social media advertisements
- Design and implement a regular social media strategy across various social media platforms. A monthly calendar will be designed, reviewed, and approved with the Marketing team.
- Schedule creative posts and monitor campaign engagement and analytics.
- Ensure online content is optimized to engage target audiences and accurately promote the brands. This will include the design and creation of events, blog posts, graphics, informational pieces, special promotions, and managing online listings.
- Meet with the Marketing team as needed to brainstorm, plan, and review all content.
- Develop and implement unique and creative campaigns to help raise the brands’ online reputations.
- Maintain expense records and coordinate purchase order information for all Digital Media programs.
- Must maintain an acceptable departmental attendance record.
- Must be reliable and prompt when reporting to work.
- Must adhere to all established rules, regulations, procedures, and policies of North Star Mohican Casino Resort and the Marketing Department.
- Responsible for maintaining all records pertaining to the response and tracking of all digital media programs in an organized fashion.
- Must adhere to the Casino’s Drug and Alcohol-Free Workplace Policy during employment.
- Must maintain compliance with all workplace policies, procedures, ordinances, laws, and other communicated expectations, including but not limited to: Employment Manual, Gaming Ordinance, State Gaming Compact, Tribal Internal Controls, Departmental Procedures, memos or other communication from supervisory or regulatory personnel.
- The above-mentioned duties and responsibilities are NOT an all-inclusive list, but rather a general representation of the duties and responsibilities associated with this position. The duties and responsibilities will be subject to change based upon organizational needs and/or deemed necessary by the department manager.
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