Job description
Duties of a Digital Marketer:
● Develop and manage digital marketing campaigns across the following platforms:
o Display
o Google (Search, Display and YouTube)
o Social Ad Platforms
▪ Facebook/Instagram
▪ SnapChat
▪ TikTok
● Plan and manage digital campaign budgets
● Test and optimize campaign targeting and creative
● Participate in meetings to understand internal and client advertising objectives and goals
● Assist in activation of all paid advertising buys by providing recommendations on budget allocation, media timing, media pressure, tactics and KPIs
● Expertise in organic and paid Facebook, Google, Youtube, Instagram, Snapchat advertising
● Evaluate customer research, market conditions & competitor data to then form feasible campaign solutions from that data
● Ability to understand and analyze the conversion funnel including lead gen and on-site conversion
● Onboarding of new clients, development of pixel strategies, and custom audience builds
● Set up and management of Google Tag Manager and Google Analytics on behalf of client
● Assist with campaign analysis and reporting for multiple clients and markets on schedule using aggregate tools; able to provide insights and action steps to improve buys and plans month over month or campaign to campaign
● Stay current with industry news and trends
Requirements:
● Bachelor degree in Marketing/Business/Communications or higher
● At least 4 years of experience in Paid Digital Media campaign management including managing PPC, SEO and other digital organic and paid campaigns
● Strong understanding of current online marketing concepts, strategy and best practices
● Experience with digital display, search, social media and e-mail campaigns
● Experience in use of Google products including Drive, Sheets, and Docs
● Experience with Meta Business Suite and tag troubleshooting a must
● Experience working in a team-oriented, collaborative environment
● Experience in understanding, analyzing, and meeting business goals
● Previous experience in a similar digital marketing role
● Strong attention to detail
● Strong verbal and written communication, attention to detail and presentation skills
● Ability to multi-task and possess strong time management and organizational skills
● Ability to effectively prioritize and execute tasks in a fast-paced environment
● Ability to work in a flexible, hybrid remote environment
● Comfort with semi-regular direct contact with clients, on as-needed and reporting basis
Summary
DSB&P is looking for a digital marketing professional that has experience managing digital display, SEO, PPC, and Social Media campaigns. This person should have a strong understanding of current online marketing concepts, strategies and best practices. Be prepared to work in a strong team – oriented and collaborative environment and be efficient with time management.
Job Type: Full-time
Benefits:
- 401(k) matching
- Dental insurance
- Health insurance
- Paid time off
- Retirement plan
Schedule:
- Monday to Friday
Ability to commute/relocate:
- Mobile, AL 36602: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Digital Advertising: 2 years (Preferred)
Work Location: Hybrid remote in Mobile, AL 36602
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