Job description
BSH Home Appliances Corporation – Top Employer US 2023
Tomorrow is our home.
At BSH, People Matter. Bring your unique skills, capabilities, and experiences to our dynamic teams where your contributions will drive our innovation culture. We strive to be a workplace that values people and supports opportunities for continuous professional and personal growth. As a leading manufacturer of home appliance brands Bosch, Gaggenau, and Thermador, we prioritize having a consumer centric mindset and creating positive experiences for the consumer throughout all interactions with our products and services. Join us now and give your career a home. You Belong Here.
Brand Manager – Consumer Products
Irvine, CA/ Full-time
Your responsibilities
Will plan, execute and monitor the Marketing Plan according to the brand strategy and Business Plan defined by the company with the aim of generating a value proposition at all touchpoints of the consumer experience journey and services to increase brand preference, market share, sales and consumer satisfaction.
Build brand awareness, clearly position the brand in consumers’ minds and ensure that all activities inside and outside of BSH including distributors and trade partners are consistent with brand strategy. To protect and expand brand identity and brand equity.
· Oversee and execute marketing budgets on projects
· Plan and execute consistently brand strategy for pre-purchase, purchase and post purchase
· Develop annual BOSCH marketing plan in accordance with brand strategy and business plan
· Drive efforts and lead cross functional teams to create and deliver overarching marketing plans (consensus building, strategic reasoning, competitive insights and best practices)
· Coordinate all activities related to the assigned responsibilities within the team
· Ensure ongoing alignment and collaboration with team members
· Works collaboratively with the brand team to ensure the effective and efficient execution of brand deliverables
· Manage external agencies and ensure marketing budgets are met
· Seek and establish new partnerships for the brand
· Represent the brand as a spokesperson with media partners
· Direct, manage and represent the brand at industry events and trade shows
· Monitor sales & market trends, research regions and consumer markets and competitors’ activities to identify key market opportunities and key issues
· Performs other special projects and duties as assigned
· Will specialize in and be responsible for one or more or the following areas:
· MEDIA:
· Develop, plan and oversee media strategy and execution of multi-facetted media mix including social, digital and traditional media
· Develop, plan and oversee PR strategy and ensure consistency in accordance with brand strategy
· Ensure optimal and efficient implementation of the advertising campaigns in the appropriate media
· Define brand health tracking to measure BA, FC and qualitative image attributes
· Create and nurture long-term relationships with key media influencers
· Optimize, measure and report performance of all marketing campaigns and assess against goals (ROI and KPIs) and adjust accordingly
· BRAND CAMPAIGNS
· Create, develop and implement fully integrated brand marketing campaigns consistently throughout the consumer experience journey in accordance with brand strategy
· Plan and develop major brand campaigns across channels
· Build and manage relationships with brand partners. Develop and execute marketing campaigns in accordance with brand strategy
· Develop marketing plans and campaigns for product launches and Home Connect that are fully integrated into the brand strategy.
· Spearhead consumer experience journey marketing for BOSH - website, blog, CRM
· Collaborate with Consumer Experience Journey team in developing initiatives for all touch points on the consumer journey
· BRAND STRATEGY IMPLEMENTATION
· Collaborate with Sales in developing and executing marketing strategies in accordance with brand stagey and business plan.
· Collaborate with Sales to develop strategies that optimize brand presence at off and on line points of sales in terms of presence, content, traffic, etc.
· Collaborate with the EDCs in developing initiatives that ensure brand activation in accordance with brand strategy
· Plan and coordinate trade fairs and events with Sales
· Ensures 100% execution and strategic consistency of all brand activities in showrooms, retail network, trade, and distribution partners.
· Translate brand strategies into actionable brand plans, tactics, brand activations, field sales initiatives and create and implement fully integrated marketing campaigns
Your profile
· Bachelor’s degree (Marketing, Business) – Required
· 5-7 Years of Experience (Brand Marketing) – Required
· 3-5 Years of Experience (Brand Management, Project Management) – Required
· Excellent verbal, written communication, analytical and presentation skills and an ability to influence others.
· Demonstrated project / program leadership skills.
· Strong business sense and ROI orientation.
· Ability to work in a fast-paced environment.
· Ability to multi-task and manage multiple projects to meet tight deadlines.
· Excellent Project Management skills
· Ability to interact with multiple levels of management essential.
· Solid knowledge and experience in the areas of executing brand strategies, marketing principles and techniques, marketing mix management, consumer journey experience, managing creative, and development of promotions (including agency direction).
· Extensive marketing experience preferably in the appliance industry or smart technology. Ideally a proven track record in managing a premium consumer brand (durable or CPG) with a strong brand identity.
· Solid knowledge and experience in media planning and execution, preferably on agency side, including up to date knowledge of emerging digital marketing channels and digital marketing trends
· Budget-management skills and proficiency a must
· Travel Percentage – 30%
This is a hybrid role - minimum two days in the Irvine, CA office. Ideal candidate is local to the Irvine, CA office
Your Pay & Benefits
The pay range posted for this position is based on the location noted in the posting title. Exact compensation offered may vary based on your specific skillset and work location. If the position is bonus or incentive eligible then the maximum payout potential is 200% of target with details laid out within the plan document.
Benefits offered include the following:
- Medical, dental, vision, life insurance, short and long term disability benefits, employee assistance program (EAP), Adoption Benefits, HSA, FSA, and Dependent Care FSA starting on the first day of the month after 27 days of employment.
- Eligible to participate in 401K Savings and Retirement Plan on the first day of the month following or coincident with the date you complete 1 month of employment.
- MotivateMe Employee Wellness program through CIGNA.
- 2 weeks of paid vacation for all non-temporary status new hires below Director level positions. Vacation entitlement increases based on years of service with BSH.
- Unlimited paid vacation for all Director and above level positions.
- 40 hours of paid sick leave (Non-Production Line)
- 40 hours of paid personal leave (Production Line)
- Employee, friends, and family discount program for company products.
- BSH provides ongoing product training, uniforms, computer tablet, cell phone and a company vehicle for eligible positions.
Further information
Please visit career.bsh-group.com and learn about what makes BSH a Top Employer!
At BSH we appreciate everyone's uniqueness and value diversity as key for our business success. By including everyone and ensuring equal opportunities we unleash our full potential - EOE / AA Employer.
This position is eligible for the Employee Referral Bonus program.
We participate in E-Verify.
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