Associate Product Manager

Full Time
Concord, OH 44077
Posted
Job description

Sustainability, plastic pollution, and climate change have never been more at the forefront of our world as they are today.

At Ranpak, sustainability has been in our DNA since our founding in 1972. Ranpak’s goal then was to create the first environmentally responsible system to protect products during shipment and today, our mission remains the same: To deliver sustainable packaging solutions that help improve supply chain performance and costs, reduce environmental impact, and support a variety of growing business needs globally. The development and improvement of materials, technologies (such as automation) and total solution systems have earned Ranpak a reputation as an innovative leader in eCommerce and industrial supply chain solutions.

Ranpak’s customers span across a variety of industries including automotive parts, electronics, eCommerce, machinery and home goods. Our customers include Amazon, IKEA, Sephora, Misfit Market and BMW.

Ranpak’s corporate headquarters are in Concord Township, Ohio with European and Asia Pacific headquarters in Heerlen, the Netherlands and Singapore City, Singapore, respectively. Additionally, we are building a state of the art new facility in Shelton, CT.

Ranpak Holdings Corp. is a New York Stock Exchange listed company (NYSE: PACK).

Summary

The associate product manager (APM) is responsible for supporting a senior product manager with all the inputs and analysis to support Ranpak’s Protective Packaging Solutions in the marketplace. This includes positioning of Ranpak products relative to other offerings, analysis of competition, and development of product and pricing strategies to defend and increase market share. The APM, who will report to take and direction from a senior product manager, will help manage products through their life cycle to maximize profitability and meet growth objectives.

ESSENTIAL DUTIES & RESPONSIBILITIES:

  • Lead business team responsible for product reliability
  • Product Roadmaps / Multi-Generation product plans
  • NPD and NPI
  • Attainment of budget revenue
  • Responsible for complete and accurate Market Intelligence including Voice of the Customer and Competitive information/trends
  • Marketing collateral content
  • Market/application trends by industry
  • Market pricing
  • Product positioning
  • Value propositions (sales tools)
  • Tools to ensure internal and distributor sales competence
  • Competitive pricing analyses, Ranpak positioning versus alternative products, strategies to manage competitive threats and Tracking of competitive activity- systems, promotions, literature, web pages, pricing, key accounts, strategies and tactics
  • Coordinate changes to products with sales, marketing, production, purchasing, R&D, customer service and IP
  • Field/account presence to drive closes/support trials
  • Work with engineering (R&D) to identify opportunities to improve existing products and develop product line extensions
  • Manage all aspects of timely, complete and relevant communication to the business (across all functions - sales, marketing, production, purchasing, R&D, customer service and IP) on product introductions and changes
  • Work with Packaging Engineering, and Engineering to develop training and provide tools necessary to maximize the ability of the commercial organization to obtain trials and close business
  • Responsible for accurate and relevant current market analyses including key target opportunities
  • Responsible to identify new market opportunities - and present to senior product manager and as well as to senior management
  • Market research, trend analysis
  • Product Roadmaps/Multi Generation Product Plans, life cycle management
  • Coordinate alpha and beta testing- identify customers, install products, train users, monitor activity, get feedback, communicate to developers
  • Launch and rollout product improvements, with all collateral materials, competitive data, training and promotion

Qualifications

  • BA or BS in Marketing or Business
  • Ideally 1 to 2 years of experience in Product Marketing
  • Ability to perform market research and analysis including new market opportunity
  • Strong Quantitative and Analytical skills to support business case analysis and detailed market analysis

EOE STATEMENT We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.

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