Assistant Account Marketing Manager
Full Time
Marysville, OH 43040
$83,000 - $97,700 a year
Posted
Job description
Here at Scotts Miracle-Gro there is no such thing as a typical day. Our culture is constantly energized by new and exciting growth opportunities and at a rapid pace. Every Associate plays an important role in providing innovative solutions for today’s gardeners and growers and contributing new ideas to improve operations. In our company you need grit, it is what we were founded on over 150 years ago and is what keeps us growing. Regardless of your level in the organization there is a platform for your voice to be heard and the ability to influence change. Family, community and hard working values are weaved into all that we do. Come grow with us, where we develop and nurture the next generation of leaders.
Job Summary
The Assistant Account Marketing Manager (AAMM) drives the creation and launch of marketing campaigns for a select group of Scotts Miracle-Gro Brands by partnering with the Account Marketing Manager, brand team, marketing services team, and external agencies. This position reports to the Account Marketing Manager. When applicable, the AAMM will have one or two marketing analysts and is responsible for their growth and development.
The AAMM is a mid-tier position within the integrated team. The role blends the responsibilities of the Account Marketing Manager and Marketing Analyst on a smaller set of brands to enable critical professional development and talent growth within the integrated account team at SMG.
Responsibilities
Integrated Planning
- Leads annual, bi-annual, or quarterly planning process for assigned brands under the direction of the Account Marketing Manager; Actively work with their Account Marketing Manager and Brand partners to develop objectives, briefs, and communication documents.
- Connect dots across internal and external marketing teams to ensure we create a cohesive, integrated marketing plan. Creates planning timelines and ensures an integrated plan is developed and the creative needed to fulfill the plan is on strategy, achieves business and communication objectives and delivers on time.
Account & Project Management
- In collaboration with the Account Marketing Manager, leads kickoffs on assigned Brand Marcom projects. Actively facilitate and participate in briefing internal and external partners.
- Work in collaboration with your Account Marketing Manager, the retail marketing analyst team, shopper marketing and the media team to help ensure we're creating omni marketing campaigns from the first consumer touchpoint through to shelf.
- Creative Development & Archiving:
Manage the development of all assigned assets to deliver campaigns on time. Regularly communicate the status of the campaign development. Ensures assets are properly archived with associated rights in Workflow/Tracker for record keeping and potential future use.
- Ensure proper approvals through regulatory, legal, brand, etc… are obtained, documented, and stored for all creative they manage, in addition to their Account Marketing Manager’s creative campaigns.
- Work with agencies and internal teams to develop and track timelines. Hold all parties accountable to the timeline set, move projects forward and meet the deadlines set. Actively participate in Workfront/Tracker projects. Regularly update SMG marketing team on project strategy, creative, status of projects to ensure alignment with organizational objectives. Open projects in Workfront, as needed. Ensure proper documentation is captured in Workfront projects.
- Serve as primary POC for assigned projects. Provide thorough communication within the internal teams and agencies. Build relationships across functions and agencies to foster trust and transparency. Know when things are headed off track, work with Account Marketing Manager to prioritize work, moderate conflict, and bring proactive solutions.
- Assist in the planning and execution of all commercial shoots and photoshoots in collaboration with the Creative Manager and external agency.
Requirements:
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Bachelor’s degree required.
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4-6 years of comparable experience in account management or other relevant work experience; agency account management experience is preferred.
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Experience in marcom planning, advertising, creative and concept development, and agency/vendor management is needed..
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Strong strategic and critical thinking skills.
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Ability to influence and lead across the organization – across, up, and down.
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Exceptional interpersonal skills, including the ability to communicate effectively across functions and personality types.
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Excellent presentation and facilitation skills.
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Proven project management skills with experience balancing multiple priorities and deadlines.
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Must know how to navigate a complex, cross-functional environment and add value.
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Adaptability and ability to work in a fast-paced, ambiguous environment.
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Exceptional organizational skills and strong attention to detail.
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Possess a strong work ethic with the ability to anticipate needs, work independently, and take initiative.
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Intellectual curiosity with the drive to always learn more.
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Proficient in Google Environment (Google docs, spreadsheets, presentations and Gmail) Microsoft Word, Excel, and PowerPoint; other creative platforms a plus.
Here at ScottsMiracle-Gro, we believe providing an enriching and engaging employee experience is what sets us apart from other organizations. We recognize our employees are so much more than just their job title so we offer programs and benefits that support them in all aspects of their lives. Wondering how we do it? Below is a glimpse of our highlight reel…
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Our Live Total Health program provides you with options to align to your personal needs. Selections range from medical, dental and vision coverage for you, your spouse/domestic partner and dependents to an outstanding wellness reimbursement program to an unbelievable 401K match (up to 7.5%) as well as a 15% discount on company stock and much more
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We know our talent is our most precious asset and your unique development contributes to our organization’s success now and in the future. Career growth at our company is not always a ladder. It’s much more like a rock climbing adventure. Grow through exploration and experiences rather than a predictable linear path.
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We value the importance of family. We provide access to Maven Family Planning and up to $30,000 to accommodate for adoption, fertility and surrogacy.
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Be part of something bigger by joining one of our Employee Resource Groups focusing on diversity and inclusion, family, education and sustainability: Scotts Women’s Network, Scotts Black Employees’ Network, Scotts Veterans’ Network, Scotts Young Professionals, Scotts Pride Network (GroPride), Scotts Associates for a Greener Earth (SAGE), Scotts Family TREE and our Associate Boards.
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Join a company with a strong belief in giving back to the communities where we live and work. We have a shared passion for service and volunteerism and believe participating in community service benefits our communities and strengthens our team.
Not interested in this role? Stay up to date on future opportunities by joining our
ScottsMiracle-Gro
and
Hawthorne Gardening
talent communities.
Scotts is an EEO Employer, dedicated to a culturally diverse, drug free workplace.
EEO/AA Employer/Minority/Female/Disability/Veteran/Sexual Orientation/Gender Identity
Notification to Agencies:
Please note that the Scotts Miracle-Gro company does not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Master Service Agreement, and specific approval to submit resumes to an approved requisition, the Scotts Miracle-Gro company will not consider or approve payment regarding recruiter fees or referral compensations.
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